Media Relations

In this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.”

Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?

Many newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.

To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.

Bracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.

Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”