In this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.”
Media Relations
3 Ways to Resolve Conflicts Between PR and Marketing
April 28th, 2015 by Brian GreeneMarketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?
PR Insider: Making Contacts in the Newspaper Newsroom
April 27th, 2015 by Andrew Blum, AJB CommunicationsMany newspaper newsrooms these days still have a beat system, but there are also web sites, video and a constantly changing media landscape to contend with.
Crystal Light Taps Variety at Red Carpet
April 27th, 2015 by PRNEWSTo deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.
PR Lessons From the Presidential Campaigns
April 27th, 2015 by PRNEWSPartisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.
The Press Release Lives. Are Yours Effective?
April 27th, 2015 by PRNEWSWhile the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.
The Week in PR—April 20 – April 24, 2015
April 27th, 2015 by PRNEWSBracing for ‘Mobilegeddon’ and Ben Affleck’s mea culpa.
5 Steps to Building a Thought Leadership Campaign
April 24th, 2015 by Richard BrownellHaving a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made.
8 Rules to Sharpen Your PR Writing
April 21st, 2015 by Richard BrownellGood PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
PR Insider: Keeping It Short and Simple With the Media
April 20th, 2015 by David HamiltonFor PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”