Media Relations

image_pdfimage_print

2012 Platinum PR Awards: Satellite Media Tour

September 15th, 2012 by

Winner: RF|Binder and McGraw-Hill Education – Tablets and Devices: An Educational Frontier To support McGraw-Hill Education’s commitment to developing innovative digital education tools and take advantage of new tablets coming to market, R|F Binder used… Continued

2012 Platinum PR Awards: Product Launch

September 15th, 2012 by

Winner: Cone Communications- My Underwear is Cooler Than yours: Jockey Launches Staycool Collection   For the launch of Jockey International’s new Staycool Collection, Cone Communications developed a four-phase approach that included a collection launch, an… Continued

2012 Platinum PR Awards: Press Release

September 15th, 2012 by

Winner: Southwest Airlines – Southwest Introduces New Era of Customer Comfort and Sustainability with Evolution of Cabin Interior Design   For Southwest’s Evolve, its new eco- friendly, cost-efficient cabin interior, the Southwest PR team crafted a press release around three… Continued

2012 Platinum PR Awards: Online Press Room/Media Center

September 15th, 2012 by

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:   To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries… Continued

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Beyond Grammar: 7 Essential Elements of Effective PR Writing

September 13th, 2012 by

The In-House Writers’ Andrew Hindes says that while proper grammar is always a must, there are seven other essential elements of good PR writing that help make press materials clearer.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Building a Stronger Online Presence Through PR Efforts

August 28th, 2012 by

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

Building a Stronger Online Presence Through PR Efforts

August 28th, 2012 by

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.