Media Relations

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Can you describe what your company does or offers in the time it takes to go from the ground floor to the fifth floor in an elevator?

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Co-Winner: General Motors Corp. with Weber Shandwick – Closing the Perception Gap: Compelling Content Helps Drive More Consumers to GM’s Revamped Vehicles   Working with Weber Shandwick, GM created the GM News Bureau, a centralized news and… Continued

Co-Winner: Ogilvy PR with National Heart, Lung and Blood Institute – The Heart Truth Red Dress Collection 2012 Leveraging The Heart Truth’s decade of progress in helping to raise awareness of the No. 1 killer of… Continued

Winner: RF|Binder and Malaysia External Trade Development Corp. – Malaysia Kitchen for the World 2011   In 2010, the Malaysian External Trade Development Corporation (MATRADE) partnered with RF|Binder to create an integrated marketing campaign, including advertising, events and sponsorships, for… Continued

Winner: U.S. Postal Service – Purple Heart with Ribbon Forever Stamp Dedication In 2011, the USPS issued its Purple Heart postage stamp in a new Forever Stamp design. As one of the largest civilian employers of… Continued