2012 Platinum PR Awards: Online Press Room/Media Center

Winner: Synapyic Digital – Rotary International Media Center Powered by Synaptic Digital:  

To give journalists and other stakeholders around the world “at your fingertips” access to Rotary International materials, Synaptic Digital designed eight language- specific libraries containing key content pertaining to each region. To support the promotion of the “This Close” PSA television and print campaign, which aims to eradicate polio worldwide, the agency built a custom download functionality, enabling an image download to include PDF, EPS, JPG and metric-sized files.

“Our media site has become an invaluable tool to host and provide content to Rotary members and media across the globe,” says Vivian Fiore, manager, media relations, Rotary International. “What took days or even weeks in some instances, people can now access our content within minutes.”The new media center helped“This Close”considerably, with 2,201 PSA files downloaded between March and December 2011 by broadcast, print and online media. —SVC 

Honorable Mentions:

AICPA - AICPA Press Center Redesign: Adding an “In the News” section, streamed feeds from its Twitter and blog pages, and a rotating content feature, the AICPA site—relaunched in 2011—has received an uptick in visitors and less queries from journalists lost on the site.

Bally Technologies - Bally Online Newsroom: BT aimed for a simple destination for reporters to find news, information and images—one that would require minimal staff time to manage. The site, which included a company timeline, executive biographies, press releases from five years back and more, has saved an estimated 200 man hours just from having the press releases organized and available online.

Cisco Systems – The Network: Cisco’s Technology News Site In allowing its content to be easily shared, The Network received nearly 90,000 visits (over 75% of them new visits) from 189 different countries the week after launch in June 2011.

Diamond Public Relations – Online Media Resource Center: DPR’s center features materials for both journalists and employees to access both agency and client press kits. The password-protected page has resulted in time-savings for DPR.

NASCAR Integrated Marketing Communications - NASCARMedia.com: NASCAR focused on what journalists wanted most from them: statistics, schedules, audio, video, photos and race graphics—plus an increased mobile capability. Launched in June 2011, the site immediately saw a big spike in traffic, and reporters raved about its wealth of information and ease of use.

- Wiley Global Press Room: Integrating the press room with social media and its corporate site, Wiley made it much easier for journalists to quickly find the information they need. Launched in May 2011, by April 2012 the site had seen a 70% increase in the number of page views (about 60,000). 

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