Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.
Media Relations
What PR Pros Can Learn from Super Bowl Media Day
January 29th, 2013 by Matthew SchwartzTaking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.
Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts
January 22nd, 2013 by Bill MiltenbergAllyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
What Facebook’s New Graph Search Means for PR Pros
January 16th, 2013 by Bill MiltenbergWhile Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign
January 14th, 2013 by Bill MiltenbergIn seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
#BareItAll: Three Ways to Leverage the New Tweet Chat for PR Pros
January 9th, 2013 by Matthew Schwartz#BareItAll could show itself to be an important online community for executives interested in practicing better PR.
8 Tips for Communicating During Times of Change
January 3rd, 2013 by Carrie FoxAs we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.
The 2012 PR Yearbook [Infographic]
January 3rd, 2013 by Bill MiltenbergVersion 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
5 Tips for a Successful Company, Product Launch
December 26th, 2012 by Clinton KarrLEWIS PR’s Clinton Karr provides a five-step roadmap for these critical launches.
Words that Repel Reporters (Let us Count the Ways)
December 23rd, 2012 by PR News StaffDespite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters.