Media Relations

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Managing a freelance writer, if done correctly, can be a cost-effective way to develop high-quality press materials in a hurry.

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.