Media Relations

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.

34 young, established and budding communication professionals were honored on Nov. 29 at  PR News’ PR People Awards Luncheon.

Winner: Colleen Cleary Vice President, Havas PR Colleen Cleary is a leading expert when it comes to media relations and celebrity partnerships—as vice president of Havas PR, Cleary is a senior client manager who specializes… Continued

Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.