Media Relations

Douglas Brundage, chief digital strategist at the Gansevoort Hotel Group, explains how PR pros can use Twitter to connect with the media.

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.

A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.

The commonly used word “pitch” can be a disservice to the PR trade.  Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.