Media Relations

Letter-Writing Success Not Just About Pen and Paper

December 8th, 2010 by

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL… Continued

Plan Your Leadership Strategy for Your Next Crisis Today

December 6th, 2010 by

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

Six Tips for Pitching Trade Editors

December 2nd, 2010 by

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.

Rules of the Road for Modern PR Practitioners Covered at PR News’ How-To Conference

December 1st, 2010 by

While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.

How to Prepare Execs for Presentations, Speeches

November 22nd, 2010 by

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

Case Study: Organizations Unite to Deliver Mobile Health Service Targeted at Moms and Moms-to-Be

November 22nd, 2010 by

Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.

Pressing a Reporter on an Error: When to Make a Move

November 17th, 2010 by

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis.

Leveraging WOM to Make Up for Shallow Pockets

November 17th, 2010 by

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.

PR News Q&A: Bill Schneider and the How-To’s of Media Relations

November 16th, 2010 by

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.

Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

November 15th, 2010 by

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.