Media Relations


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Rules for Successful Crisis Communications

Successful communication, especially in a crisis, requires… •    Implementing media and public communication plans as early as possible (e.g., when enough is known to help prevent additional cases); •    Verifying information and findings and acknowledging … | MORE »

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New Study Shows Global CEO Turnover Increase in Last Year

CEO departures at the world’s 500 largest revenue-producing companies jumped 10 percent from 2006 to 2007, according to Weber Shandwick’s ongoing CEO Departures analysis. The CEO departure rate is returning to 2005 levels. “Given stagnant … | MORE »

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How to Measure Social Media Relations: The More Things Change, the More They Remain the Same

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from … | MORE »

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Tip Sheet: Managing Crises Through Social Media

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is … | MORE »

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Corp Communications Chiefs Have Longer Tenures, Says New Study

According to a new study, there is a strong link between a company’s corporate communications organization and the company’s ranking on Fortune magazine’s “World’s Most Admired Companies” list.  Also, findings reveal that the professional background, … | MORE »

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Planning Events on a Budget

It seems like a dichotomy: You want to plan an event that has strong CSR overtones but you can’t because you lack the budget for it. Or so you think. Whether it’s sponsoring another company’s … | MORE »

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Six Sites You Should be Pitching

Forget about nytimes.com! Believe it or not, there are several compelling sites out there in cyberspace where you can get your message out about your product or company—and still make an impression. Sure, the Web … | MORE »

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How to Woo Reporters and Keep Them on Your Side

Cultivating reporters can be an all-encompassing task, one that requires equal expenditures of energy, stamina and determination. Not only does it help knowing what a reporter’s beat is, how it relates to who or what … | MORE »

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Pitching Bloggers

Before the Internet, it used to be that traditional media (TV, print, radio) was the avenue PR people targeted for their pitches. But now with the predominance of Web 2.0 and nontraditional media platforms, that … | MORE »

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How to Pitch Like A Pro

As PR practitioners, we’re often caught in a quandary between clients and companies who want results and journalists who won’t call you back because they want you off their backs. Unless, of course, they want … | MORE »

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