Media Relations

Pressing a Reporter on an Error: When to Make a Move

November 17th, 2010 by

Do you or don’t you? The ability to decide whether to call out a journalist for a misquote or factual reporting error could be critical in diffusing a crisis.

Leveraging WOM to Make Up for Shallow Pockets

November 17th, 2010 by

Getting external stakeholders involved in media outreach for a viral campaign requires a strong program and media tools your audience can use.

PR News Q&A: Bill Schneider and the How-To’s of Media Relations

November 16th, 2010 by

The former CNN senior political analyst has a message for PR professionals: Journalists are looking for stories, not announcements. Schneider shares other insights in this preview Q&A for his panel discussion at PR News’ How-To Conference.

Calling Out Reporters a Tightrope Act Thanks to the 24/7 News Cycle

November 15th, 2010 by

While it’s important to make sure that quotes are correct and facts are straight in a story, there are times to call attention to mistakes and times to back off.

Case Study: Three Organizations Put Petal to Metal in Growing Awareness of National Sustainable Landscape Guidelines

November 15th, 2010 by

PR planted the guidelines seed with a combination of digital outreach to stakeholders and media outreach to general interest pubs and architectural trades.

Keep Press and Analysts Engaged in Internet-Driven Media Cycles

November 12th, 2010 by

A recent survey of journalists and analysts on their use of social media channels Facebook and LinkedIn, and news aggregation options Twitter and Delicious, shows that they are a lot like us in their social networking usage.

Case Study: Legit to Quit—Data, DJs and Coalition Building Help Drive Kinder, Gentler Smoking Cessation Campaign

November 8th, 2010 by

Through comprehensive research of smokers’ habits and barriers to quitting, Porter Novelli and the American Lung Association crafted and executed a successful effort to help smokers quit.

How to Craft Verbal ‘Keepers’ and Trim the Messaging Fat

November 8th, 2010 by

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.

Press Conference Confusion: Learn From Media Relations Mistakes

October 29th, 2010 by

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

Translating Complex Science Topics Is Really an Art

October 25th, 2010 by

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.