Media Relations

Public Relations 2.0 is Content-Based

December 28th, 2010 by

In today’s PR world, every customer must be treated the same way PR people used to treat journalists.

Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor

December 20th, 2010 by

Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.

How to Reinvent, Recharge Press Releases With SEO Tactics

December 20th, 2010 by

Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.

Social Media to Have More Strategic Focus in 2011

December 20th, 2010 by

We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.

Virtual Crisis Competition Fosters Students’ Planning Under Pressure

December 16th, 2010 by

Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?

Local TV News Grabs Viewers

December 13th, 2010 by

Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.

Seven Critical Questions to Ask Yourself in a Crisis

December 8th, 2010 by

Have all your crisis ducks in a row? Here’s a checklist of questions from John R. Brooks of the Communication Services of the Evangelical Lutheran Church that may save you some trouble.

Letter-Writing Success Not Just About Pen and Paper

December 8th, 2010 by

At the heart of the New York Public Library Don’t Close the Book on Libraries campaign was a letter-writing effort to urge City Hall and lawmakers to restore funding for the Library. George Milhaltses, NYPL… Continued

Plan Your Leadership Strategy for Your Next Crisis Today

December 6th, 2010 by

While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.

Six Tips for Pitching Trade Editors

December 2nd, 2010 by

Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.