Media Relations

Co-Winner: Finn Partners Getting the word out about B2B companies requires a certain precision. Dealing with niche audiences also requires PR agencies to sometimes speak in acronyms. The folks at Finn Partners are perfectly capable… Continued

Winner: Waggener Edstrom Worldwide In an industry rife with competition, coming out on top with best-in-class marketing communications takes a unique blend of talent, creativity and hard work. Waggener Edstrom showcased all three in its… Continued

Co-Winner: MWW When MWW founder, CEO and president Michael Kempner in 2010 spearheaded a management led buy-out from the Interpublic Group of Companies, the decision caused a surge of interest in the East Rutherford, N.J.-based… Continued

Winner: The Marcus Group In honor of its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of throwing a party to celebrate, TMG decided to donate a full… Continued

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.

Last week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a… Continued

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals.

Women are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business… Continued