Media Relations

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.

Last week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the… Continued

In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR