Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.
Media Relations
5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day
December 2nd, 2013 by Richard BrownellCommunication Strategies in Response to Wage Strikes at McDonald’s and Wendy’s
December 2nd, 2013 by Matthew SchwartzOrganizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.
How to Avoid Mistakes in Crafting Press Releases
November 27th, 2013 by Richard BrownellPreventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.
3 Quick Tips to Better Press Releases
November 26th, 2013 by Caysey WeltonAs a communications professional you have one primary goal—communicating your message.
10 Takeaways from PR News’ Chicago Writing Boot Camp
November 25th, 2013 by Richard BrownellTweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season
November 25th, 2013 by Caysey WeltonConsumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.
5 Tips for Breaking Through to Journalists You Don’t Know
November 25th, 2013 by Richard BrownellThe success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
Wake-Up Call In Survey of PR Profession
November 25th, 2013 by Howard SholkinAn online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.
Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
November 25th, 2013 by PRNEWSThe babies just keep on coming. More than a few states in America are experiencing baby booms.