Digital PR


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Developing an ‘Earned’ Media Plan

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.  | MORE »

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PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time. | MORE »

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Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications

PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most. | MORE »

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5 Tips on Using the Magic of Live Video in Your Media Strategy

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool. | MORE »

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Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas. | MORE »

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Facebook’s Newest Project, Slingshot, Looks to Take on Snapchat (Again)

With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity. | MORE »

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Communicators Track an Uncharted Terrain

Pre-Web, the marketing and communication vehicles were largely defined by media relations, advertising, print and events. But in a digital age, the rules have changed for communicators. | MORE »

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How To Harness Your LinkedIn Profile for PR Purposes

It’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI. | MORE »

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PR’s Key Role in Managing Big Data

The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices. | MORE »

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8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013. | MORE »

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