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Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.
Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.
Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.
We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.
Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.
A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.
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