The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.
▶ A Buyer’s Market For The Unemploye d? Nearly three-quarters of Americans (69%) would rather be unemployed than work for a company that has a bad reputation, according to a recent study by Corporate
Content marketing is quickly changing how public relations (PR) agencies engage target audiences and how they can demonstrate their value to clients.
As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.
Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.
The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.