Digital PR


avatar

How To Make Your CEO More Video Savvy

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives. | MORE »

Comments Off

avatar

5 Questions for Brands to Ask a Potential Content Partner

Brands need to be aware of just what they’re getting themselves into when seeking a content partnership with a media group. Here are a few questions brands should be asking potential partners.  | MORE »

Tags: , , , , , | Comments Off

avatar

What Brands Need to Know About Facebook’s Latest Acquisition

Communicators should familiarize themselves with the Branch platform and Facebook’s new focus on conversations. | MORE »

Comments Off

avatar

5 Ways to Make a Successful Leap to Brand Storytelling

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling. | MORE »

1 Comment

avatar

Be a More Effective PR Pro Through a Knowledge of Ethics Storytelling

Stories play an important role in our daily lives. Many of the books we read, whether fiction or nonfiction, are stories about people, places and events. The same is true of the movies we watch or the plays/shows we attend. | MORE »

Comments Off

avatar

Case Study: Elsevier, Seeking to Expand Relationships With Medical Students, Builds a ‘Survival Guide’ and Hub on Facebook

Elsevier wanted to rebrand its Facebook page in time for the American Medical Student Association annual convention, which typically takes place in March. | MORE »

Comments Off

avatar

Activists on Social Media Create a New Challenge For Communicators

When dealing with consumer activists communicators shouldn’t let emotion get the best of the situation. | MORE »

Comments Off

avatar

Vine’s New Web Profiles Will Help Build Brand Identities

Vine, which allows users to share videos of six seconds or less, introduced standalone web profiles last week. | MORE »

Comments Off

avatar

‘Get Mile High’: Spirit Airlines Experiments with Marijuana Marketing

Low-cost carrier Spirit Airlines is taking advantage of the new law in Colorado allowing recreational use of marijuana. | MORE »

7 Comments

avatar

6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook. | MORE »

2 Comments