Patricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand. | MORE »
“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further. | MORE »
Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.
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There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »
If you’re like most PR pros, one of your concerns is feeding the content maw virtually 24/7. Perhaps a new report can sharpen your targeting plan. A generational study shows most people consume online content between 8 p.m. and midnight. | MORE »
Airbnb sends a strong message and Walmart’s insult to injury. | MORE »
Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge. | MORE »
Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader. | MORE »
Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar. | MORE »
Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message. | MORE »
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