Digital PR


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Digital PR Awards: Contest/Game

Winner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($100K-$200K)

Winner: AICPA – #CPAPOWERED Social Media Campaign The #CPAPOWERD campaign was sponsored by the AICPA to reinforce the value and reputation of CPAs as the premier providers of tax and personal financial planning services, to … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($100K and under)

Winner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement out of the Water Secret, along with Marina Maher Communications, worked with 64-year-old swimmer Diana Nyad and her team to document an unprecedented … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($200K – 500K)

Winner: Coty Inc. – The Marc Jacobs Tweetshop Coty Inc.’s task was to generate international PR and social media coverage for the popular Daisy Marc Jacobs fragrance. With an already loyal following, they knew that … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($500K +)

Winner: FCB Health – HEY MS, Take This! For decades, people living with multiple sclerosis (MS) had only injections available to treat their condition. In 2010, Novartis’ GILENYA became the first oral treatment indicated for … | MORE »

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Digital PR Awards: Digital PR Campaign – General Excellence

Winners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked … | MORE »

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Digital PR Awards: Email Newsletters

Winner: Columbia University School of Nursing – @ColumbiaNursing e-Newsletter Columbia University School of Nursing’s e-Newsletter @ColumbiaNursing debuted in March 2013, and since then, alumni-giving has increased substantially. In fact, cumulative 12-month donations more than doubled … | MORE »

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Digital PR Awards: Employee Communications Online

Winner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students … | MORE »

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Digital PR Awards: Influencer Communications

Winner: Biosector 2 and Novartis Oncology – Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community Despite widespread attention and knowledge of breast cancer, the estimated 250,000 women living with advanced breast … | MORE »

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Digital PR Awards: Listening Campaign

Winner: Makovsky – Harnessing “Modern Market Research” A social intelligence program informing Sprint’s 4G LTE Network Communications In the summer of 2013, Sprint approached Makovsky to develop a complex and hyper-focused social intelligence program to … | MORE »

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