With the word “recession” looming over the U.S. economy, Ketchum provided insight into how measurement and data-driven planning can optimize strategy.
Digital & Technology
How PR and Marketing Can Ensure AI is Useful and Avoid Data Overload
October 26th, 2022 by PRNEWSAI offers PR and marketing tremendous potential for providing useful business insight. Yet applying AI without proper consideration for useable results will yield unmanageable data sets.
Integrated Marketing Needs PR. And Now!
October 3rd, 2022 by Anna Ruth WilliamsIt’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.
Communicators: Prepare Now for a (Potential) Federal Data Protection Law
August 23rd, 2022 by Kelly Miller and Maggie JenkinsThe savvy PR pro is preparing now for a federal data protection regime. Job one is collaborating with data governance and privacy teams.
Economic Arguments Propel AI into PR Crisis, Yet Human Element Remains Key
August 16th, 2022 by Nicole SchumanWith the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.
[VIDEO] PRNEWS Talks with Bellabeat About Privacy, Communication and Women’s Health Tech
July 12th, 2022 by Nicole SchumanPRNEWS welcomed Urska Srsen, cofounder of women’s health tracker, Bellabeat to discuss privacy and communication for women’s’ health tracking products.
Hurry Up and Wait: Data Privacy for the Communication Professional
May 24th, 2022 by Stephen PayneThe pace of change for privacy regulations shows no signs of slowing in 2022 or in the years ahead. The patchwork of state-level laws in the US will present a daunting compliance challenge for communication professionals, not only for corporate communicators but for PR pros in firms, those they represent and their businesses. Here, we offer a brief update on recent changes and what is ahead.
GAAD: A Day to Add Accessibility into Content and Communication
May 18th, 2022 by Nicole SchumanWhile it may seem intimidating to begin making content and communication more accessible, the resources and education are available.
High-Tech Company Goes Low-Tech When Filming Crisis-Response Video
May 18th, 2022 by Seth ArensteinHow Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.
Avoiding Metaverse Mayhem: Regulating Virtual Influencers as Nearly Human
May 11th, 2022 by Allison Fitzpatrick and Samantha RothausIn recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued