More media channels means more opportunity to reach new audiences and spread your message. It also means more opportunity to mangle the message and, in the rush to beat the competition, water down what you were trying to say in the first place.
To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).
Consumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).
If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.
When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.