Digital PR


avatar

Digital PR Awards: SEO (Search Engine Optimization)

Winner: 451 Marketing – AstraZeneca’s Remedy 451 Marketing set out to put AstraZeneca Jobs at the forefront of all qualified searchers and it succeeded. Starting in August 2013, 451 Marketing prescribed a comprehensive search and … | MORE »

Leave a comment

avatar

Digital PR Awards: Social Networking Campaign

Winner: Sway Group – Energems Chocolate Energy Energize Facebook Community Energems Chocolate Energy are bite-sized, hard-coated gems made with delicious chocolate that contain caffeine, B vitamins, Suntheanine and a unique energy blend. The product is … | MORE »

Leave a comment

avatar

Digital PR Awards: Twitter Communications

Winner: Marina Maher Communications – Head & Shoulders “Season of the #Whiff” Striking out is probably the last thing you’d want to associate with a product launch. But when Head & Shoulders, the official shampoo … | MORE »

Leave a comment

avatar

Digital PR Awards: Use of Facebook

Winner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of … | MORE »

Leave a comment

avatar

Digital PR Awards: Video

Winner: Booz Allen Hamilton – Guard Your Health The objective of the Guard Your Health campaign is to provide the information, tools, and resources Army National Guard soldiers and families need to be healthy and … | MORE »

Leave a comment

avatar

Digital PR Awards: Viral Campaign

Winners: Clever Girls Collective – #Batkid Saves San Francisco and Taylor Strategy – Taco Bell Shakes up the Breakfast Routine #Batkid Saves San Francisco Clever Girls Collective created a social media plan for Make-A-Wish Greater … | MORE »

Leave a comment

avatar

Digital PR Awards: WOW! Campaign

Winner: CENTURY 21 Breaks Bad After five years, millions of viewers and a copious amount of blue crystal meth, AMC announced that Walter White and Jesse Pinkman would be hanging up their aprons and gas … | MORE »

Leave a comment

avatar

We’re All Coders Now, But That’s Not a Bad Thing For PR

As digital communications starts to eclipse traditional media channels, PR pros must learn a whole new set of disciplines in order to demonstrate their value. | MORE »

Leave a comment

avatar

Building Visual Storytelling into Your PR Strategy

Posting video to your YouTube channel is a start. Syndicating the content across a variety of other news websites and video hubs drive that crucial discovery that sparks social sharing—and better PR results to demonstrate to senior managers. | MORE »

Leave a comment

avatar

Picture This: Instagram Going Gangbusters for Consumer Packaged Goods Companies

Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies | MORE »

Leave a comment