Digital & Technology

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

In recent months, the metaverse has become an increasingly popular buzzword. Companies are building metaverse platforms and exploring unique ways of engaging consumers within these new digital landscapes. Influencer marketing likely will remain an important… Continued

While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.

President of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.

Online tools, websites and internet extensions are the lifeblood of many data-driven campaigns. These online accessories have helped streamline many aspects of our day-to-day roles. The online PR and marketing community are great at finding these tools and sharing them far and wide on social media. Whether you’re looking for a simple keyword tool to help you write elevated performance content for SEO or you’re building out an internal bank of quick-win datasets, here is a list of useful tools

We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

As a supplement to predictions from PR pros in this edition, we asked a technology vendor, Ben Chodor, president of Notified, to offer tech-related prognostications.

Ray Kerins has held senior communication positions at Merck, Pfizer and most recently at Bayer, where he was SVP, head of corporate affairs. We talked to him about the keys to fighting cybercrime.

While smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.

PRNEWS Live welcomed Rachael Horwitz, head of communication and marketing at a16z Crypto and operating partner at Andreessen Horowitz. She discussed the basics of blockchain and cryptocurrency and how communication and marketing play into this burgeoning sector.