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Digital & Technology
How Brands Can Combat Crises Sparked by AI ‘Hallucinating’
May 9th, 2023 by Eric YaverbaumHow do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?
Why Writers Shouldn’t Fear Generative AI
May 5th, 2023 by AARON KWITTKENWith all the chatter, it’d be easy to assume that ChatGPT and its generative AI siblings are on the verge of rendering writers extinct. However, they shouldn’t let apprehension get in the way of exploring AI’s potential to help them become better writers.
How Corporate Communications Can Keep Up with Disinformation Attacks
May 3rd, 2023 by Bill HurleyTo stay ahead, corporate communications teams must develop strategies to understand the virality and toxicity on both mainstream and alternative platforms.
Generative AI Tools Can Save Time, Increase Productivity for PR Pros
May 1st, 2023 by PRNEWSPRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.
Cision CEO: Comms Industry Must Collaborate to be Agents of Change
April 24th, 2023 by Erika BradburyPRNEWS caught up with new Cision CEO Cali Tran to discuss his priorities for the company, and his vision of the future of the communications industry.
Learning About LinkedIn: LinkedIn Live Best Practices
April 12th, 2023 by Nicole SchumanLinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.
Technology, Takeaways and Tacos: A Take on SXSW
March 24th, 2023 by Jessica KellyA PR pro experiences SXSW for the first time and shares her key takeaways.
Despite Possible Ban, Majority of Brand Communicators Continue to Use TikTok
March 21st, 2023 by Nicole SchumanTo TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app.
Tech PR Industry Must Work Fast, But Also Be Agile and Proactive
March 20th, 2023 by Erika BradburyIn this wide-ranging Q&A, we talked with Hotwire CEO Heather Craft about the resiliency of tech communicators, the ever-increasing importance of measurement for PR professionals and the power of insights communicators can bring to the table.