While broad-ranging crisis tools sound like an ideal solution, some crisis pros say they’re years away. It will take time for tech to catch up with crisis needs.
Digital & Technology
The Human Touch is Necessary: An All-Inclusive Tool Remains Elusive…for Now
February 15th, 2022 by Nicole SchumanThe Democratization of PR Tech: There’s No Reason to Sacrifice ‘Form for Function’
February 1st, 2022 by Seth ArensteinPresident of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.
Tools, Websites and Extensions to Up Your Digital PR and Content Game
January 27th, 2022 by Katheryn WatsonOnline tools, websites and internet extensions are the lifeblood of many data-driven campaigns. These online accessories have helped streamline many aspects of our day-to-day roles. The online PR and marketing community are great at finding these tools and sharing them far and wide on social media. Whether you’re looking for a simple keyword tool to help you write elevated performance content for SEO or you’re building out an internal bank of quick-win datasets, here is a list of useful tools
PR Preps Safety Narrative as CES Touts Smart Homes, Autonomous Vehicles
January 6th, 2022 by Seth ArensteinWe asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.
2022 Strong for Tech as WFH and Virtual Events Become Normalized
December 1st, 2021 by Ben ChodorAs a supplement to predictions from PR pros in this edition, we asked a technology vendor, Ben Chodor, president of Notified, to offer tech-related prognostications.
The Path to Playing Offense vs Cyberattackers Requires Communicators to be Conveners
December 1st, 2021 by Seth ArensteinRay Kerins has held senior communication positions at Merck, Pfizer and most recently at Bayer, where he was SVP, head of corporate affairs. We talked to him about the keys to fighting cybercrime.
For Teams Large and Small, There’s No Substitute for Crisis Plans and Tools
November 16th, 2021 by Nicole SchumanWhile smaller companies have less room for error during a crisis, crisis pros argue a mix of preparation and free or low-cost tools can provide a solid foundation before one begins.
[VIDEO] Rachael Horwitz, Communication and Marketing Head at a16z Crypto and Operating Partner at Andreessen Horowitz
November 12th, 2021 by Nicole SchumanPRNEWS Live welcomed Rachael Horwitz, head of communication and marketing at a16z Crypto and operating partner at Andreessen Horowitz. She discussed the basics of blockchain and cryptocurrency and how communication and marketing play into this burgeoning sector.
The Content Studio Model is Propelling Holistic Approach in B2C’s Digital-First PR Push
September 1st, 2021 by Seth ArensteinThough it’s rare for companies and PR pros, especially those in the B2C space, to be without a digital PR or video effort, some communicators view digital PR as a storytelling supplement only. They add video, podcasts and other social media tools to the communication plan only after more traditional media relations elements are set.
A Lack of Consensus: Do PR Pros Working with Moderate Amounts of Data Need AI Now?
September 1st, 2021 by Sophie MaerowitzWhen it comes to deploying artificial intelligence (AI) in PR, the debate continues. Most agree that PR teams managing massive amounts of data should invest in machine-learning technology and AI experts. But not all experts think it’s necessary for smaller teams.