Crisis Management

Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill

January 29th, 2015 by

Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill.

How to Tell a Story When It’s Not a Great Story

January 27th, 2015 by

Taking hold of the narrative is one way of trying to manage a crisis. However, in an increasingly fragmented media universe, communicators need multiple tools to manage and communicate about crises.

Formulate Your Crisis Communications Plan Now

January 26th, 2015 by

PR pros can no longer assume their company or organization is immune to trauma. As a crisis communicator, when something horrible happen are you prepared for an immediate response? Do you have a recovery plan for your brand? A crisis plan that you test, and update annually?

Media Management: Navy Pier PR a Lifesaver After Media Snafu

January 26th, 2015 by

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

January 22nd, 2015 by

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.

3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

January 15th, 2015 by

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.

PR Insider: The Lost Art of Reputation Management

January 12th, 2015 by

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.

Taking a Stand: Communicating with Difficult CEOs By the Numbers

January 12th, 2015 by

To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another.

Visual, Mobile Issues Confront Communicators in 2015

January 5th, 2015 by

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

4 of the Best PR Stories in 2014

December 31st, 2014 by

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.