PR is global. You can’t predict what will happen around the world. But you can prepare.
General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.”
For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.
Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.
For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.
Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.
When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.