Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater.
Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.
The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.
Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.
The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.
Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.