Crisis Management

5 of the Worst PR Scandals of 2014

December 16th, 2014 by

Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.

What Happens When All Trust Is Lost

December 15th, 2014 by

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.

Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies

December 12th, 2014 by

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.

2014 PR People Awards: MARCOM Professional of the Year

December 9th, 2014 by

Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued

Rolling Stone Magazine Backs Off a Tarnished Story, But Not Competely

December 8th, 2014 by

The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.

NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

December 4th, 2014 by

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.

Janay Rice’s Editorial Approval Deal With ESPN Becomes Part of the Story

December 2nd, 2014 by

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.

Even Twitter’s CFO Has Trouble Using Twitter

November 25th, 2014 by

Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.


Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

November 24th, 2014 by

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.

Communication Lessons From the Ebola Outbreak

November 24th, 2014 by

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.