Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.
The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.
Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued
The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.
The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.
The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.
Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.
In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.