Crisis Management

Target, NYT Offer Contrasts in Crises

June 2nd, 2014 by

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

#RedskinsPride Proves to Be Son of #myNYPD

May 30th, 2014 by

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.

Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

May 20th, 2014 by

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.

Social Chats Can Backfire, So Have a Plan in Place First

May 19th, 2014 by

Whether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another.


How Not to Apologize Like Donald Sterling

May 13th, 2014 by

By deflecting blame, calling out Magic Johnson and making a spectacle of himself by weeping at times, Sterling did nothing to help rebuild his reputation.

NFL Faces Social Media Problems after Michael Sam Draft Pick

May 12th, 2014 by

Ahead of the draft, it seemed almost inevitable that following his probable selection someone, somewhere would end up in crisis and apology mode for comments made regarding Michael Sam’s sexuality.

How To Rebuild a City’s Image

May 12th, 2014 by

PR played a critical role in convincing visitors to return to the Big Easy despite intense negative media attention.

NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat

May 7th, 2014 by

NFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.

What Would the NBA Commish Do? How to Manage Stress in a Crisis

April 30th, 2014 by

It’s a matter of scale, of course, but surely there are plenty of communicators and PR pros who can relate to having to deal with a severe crisis (with a lot of moving parts) that could result in severe erosion of the brand or organization.

Browser Flaw Creates Major Communications Challenge for Microsoft

April 29th, 2014 by

It’s a delicate balance for PR pros and communicators: What is your obligation to consumers when your online products and services have been compromised in some way?