Crisis Management

Don’t Avoid Activists on Social Media, Join the Conversation

August 28th, 2014 by

When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial.

3 Ways to Mitigate a Crisis

August 26th, 2014 by

Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.

When a Crisis Eats Your Credibility

August 25th, 2014 by

DeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.

4 Ways Your Tweet Could Lead to a Crisis

August 22nd, 2014 by

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.

British Bakery Chain Serves Perfect Response to PR Debacle

August 20th, 2014 by

In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google.

7 Keys to Crisis Message Development

August 19th, 2014 by

Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.

The 8 Essentials of ‘Brand Security’

August 18th, 2014 by

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.

PR News Announces 2014 Platinum PR Awards Finalists

August 14th, 2014 by

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt.

Lands’ End Apologizes for Sending Racy GQ Mag to Customers

August 14th, 2014 by

Thanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei.

A Sexist Contest Backfires for Smartphone Maker OnePlus

August 13th, 2014 by

In an attempt to involve more female users, smartphone maker OnePlus recently removed its contest to find its forum’s “top 50 most well-liked ladies.”