Crisis Management

Target Photoshops its Way Into Bad PR

March 13th, 2014 by

Target’s “Thigh Gap” results in major blowback for the retailer.

Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust

March 11th, 2014 by

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.

Managing PR for Tourism Clients When Natural Disasters Strike

March 3rd, 2014 by

Ongoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.

How Should Google Respond after Anti-Glass Attack?

February 27th, 2014 by

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.

How Can Justin Bieber Clean Up His PR Image?

February 25th, 2014 by

Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.

How Under Armour Did (and Duke Energy Didn’t) Respond Well to Crisis

February 24th, 2014 by

When U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.

Under Armour Grabs the Gold in Communications

February 21st, 2014 by

It’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.

PR Insider: Don’t Be Stifled by PR Tenets

February 20th, 2014 by

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

Chevron’s Pizza Party PR Fails to Make Amends

February 19th, 2014 by

The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.

In the Heat of a Crisis, Will Your PR Plan Work?

February 17th, 2014 by

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.