Crisis Management

The pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.

There seems to be a new story everyday with TikTok, the popular video-sharing app that’s in a battle against the White House for survival. The most recent story is that new CEO Kevin Mayer is leaving after just four months. Still, TikTok is fighting back, deploying weapons that are familiar to PR pros. Can it win?

While PRNEWS focused on communicating school reopenings earlier this month, it now seems that most communicators need to have a plan for closing as well. We talked with two communicators in education to see how they’ve been strategizing for possible situations. 

Considered one of the pioneers of PR, Ivy Lee used tactics for crisis management that are deployed today, some 100 years after Lee used them.

In a clawback that is considered highly unusual, McDonald’s sued its former CEO to recoup millions from his November 2019 departure package. Our authors contend the brand’s lawsuit signals a new chapter in how companies will approach PR crises in the era of #MeToo and Black Lives Matter.

PRNEWS welcomed Lori Perlow, communications manager at Camden County Educational Services Commission of New Jersey, as our guest. We talked about the increasingly important role of communicators as districts return to school over the next month.

PRNEWS welcomes Sara Joseph, SVP at BerlinRosen to talk about innovations in the travel and lifestyle industries during COVID.

There is tremendous uncertainty about the upcoming school year as the novel coronavirus continues to ravage the country. As a result, stakeholders will depend on clear, decisive communication in an attempt to calm concerns. Unfortunately, not every school district has a trained communication professional on staff. We asked an experienced education communicator about best practices.

Everybody likes to take shots at government and social media. They’re easy targets at the moment. Still, when Hurricane Isaias headed toward the US east coast this weekend, government departments took to social to provide top-notch emergency information. We take a look at a few examples.

It’s the White House calling. Your expertise in strategic communication is needed. They want you to rush over right away. The question on the table is one you’ve handled many times before with CEOs and other C-suite members: What do you advise when the CEO’s 1:1 interviews are a disaster? Should the CEO continue to do interviews?