The Ring recall may prove daunting, as it appears to place responsibility on the consumer. Not only is support information hard to find on Ring’s website, but the company blames faulty installation for any fires, not the doorbell.
Crisis Management
A Look at Less-Publicized PR Crisis Communication Tips
November 10th, 2020 by Jack HolmesThere are often-repeated facets of crisis management, including readiness tactics such as having a crisis plan and practicing it routinely. In this interview with Professor Terry Hemeyer, we examine other less-publicized crisis elements, including the crisis pro’s demeanor, failing fast and Truth Squads.
Pulitzer-Prize Winning Journalist Laurie Garrett Reiterates Dire Importance of Clear Communication Now
November 2nd, 2020 by Nicole SchumanLaurie Garrett, a Pulitzer-prize winning science journalist and author, and one of the most prolific voices regarding coronavirus news, gave the keynote speech for PRSA Icon, the organization’s annual international conference. Garrett delivered a detailed timeline of the progression of coronavirus, paying close attention to the interwoven timeline of misinformation and public distrust.
NFL’s COVID Chaos Leaves Fans, Players Confused
October 9th, 2020 by Nicole SchumanThe NFL had six months since coronavirus emerged to develop a plan to face possible crisis situations. It also had the benefit of seeing how the NBA, NHL and MLB handled the pandemic. And yet, NFL fans and players are left with a glut of silence from the league as several players are the first to test positive during the season.
When a Leader Falls Ill: How to Communicate
October 8th, 2020 by Nicole SchumanA leader of a company or organization can serve as the quarterback when it comes to delivering a positive reputation to the public. While leaders do not always handle the day-to-day details of running a brand, they serve as a face for employees, customers, shareholders and more. We asked communication professionals about how to proceed when leadership falls ill.
Why Hope is Necessary for Crisis and Its Worst Enemy
October 6th, 2020 by Seth ArensteinIt was one of those rare weekends. Just about any news story was getting crickets from the media except for one. Indeed, there were several examples of moderate PR crises, but few noticed. Basing your crisis strategy on other stories crowding out media coverage of your company’s PR crisis is a gamble that hardly ever pays.
Nikola Demonstrates Why Silence is Not Always Golden in a PR Crisis
October 6th, 2020 by Thom WeidlichOne of the most difficult aspects of crisis communication is deciding when and how to respond. In the case of truck start-up Nikola, which a short-seller attacked as a fraud, it chose to respond almost immediately to a short-seller’s allegation-filled report. Now with Nikola’s CEO gone, the company must be as transparent as possible in combatting allegations.
Measuring ROI: Avoiding Catastrophic Cost Through PR’s Crisis Counseling
October 6th, 2020 by Mark WeinerOur measurement column looks at another route to ROI. This one centers on the value PR brings to the enterprise when it helps maintain reputation in the wake of a crisis. It’s all about market capitalization.
Corporate Values, Relationships with Staff and Customers are Keys to Surviving Any Crisis
October 6th, 2020 by Seth ArensteinWe jumped at the chance to interview Michael Monahan, a veteran brand communicator who’s now on the agency side. In addition, he and his team have been working in their offices for months. He tells us what’s on his mind.
Trump Hospital Visit Leaves Gaping Informational Holes, Opportunity for Misinformation
October 5th, 2020 by Nicole SchumanPresident Trump, who according to photos released by the White House, has been spending his time at Walter Reed going along with his daily workload. However, not much is known regarding the details of his infection, marred by contrasting information (see Dr. Sean Conley and Chief of Staff Mark Meadows) and lack of transparent detail from the White House, leading much of the media to speculate and drum up outside sources.