Crisis Management


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PR Expert Weighs in on McDonald’s Charles Ramsey Tweet

To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event. | MORE »

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For American Airlines’ Social Media Analyst, Crisis Management & Social Strategy Should Be a Work in Progress

Amy O’Brien knows all too well about crisis management: In early April 2013, a computer system failure grounded more than 700 of the airline’s flights. | MORE »

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4 Ways to Manage a Celebrity Tantrum on Twitter

Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled. | MORE »

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Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop? | MORE »

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Damaged George W. Bush Brand Makes a Comeback

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings. | MORE »

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A Different Take on the Crisis PR Checklist

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.  | MORE »

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4 Ways to Rehabilitate a Sullied Image

What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine? | MORE »

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Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.  | MORE »

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5 Pointers for a Successful Apology

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012. | MORE »

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How to Protect Your Brand from a Twitter Hacking

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists. | MORE »

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