Crisis Management


3 Takeaways From Facebook’s ‘Colonialism’ Flap

February 11th, 2016 by

One rash tweet could get you into big trouble if you don’t carefully examine your own words.


What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

6 Steps to Help Coordinate a Crisis Response in a Large Corporation

February 8th, 2016 by

The most successful crisis response plans deliver all the best attributes of an involuntary reflex.

7 PR Lessons From the Largest Healthcare Data Breach in History

February 1st, 2016 by

With so many patient records compromised, the hack remains the largest healthcare data breach to date. Unfortunately, more mayhem aimed at healthcare data seems likely.

How Personal Stories Can Be Used to Fight Public Apathy on Volkswagen

February 1st, 2016 by

As communications pros we know that storytelling can be a powerful tool.


Wounded Warriors Project in Crisis After Claims of Improper Spending

January 28th, 2016 by

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.


6 Steps to Guide You Through a Social Media Crisis

January 27th, 2016 by

During a crisis, ask the right questions, say the right things, and do each at the right time.


PR Lessons from Winter Storm Jonas

January 25th, 2016 by

In a weather disaster, as with any crisis, over-communicate your message in a timely manner; do it clearly, concisely and on platforms where your customers are likely to be.

Integrity, Passion Distinguish Boston Globe From Lumosity in Crisis Mode

January 25th, 2016 by

During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising

Crisis Management Tips Learned From the Ebola Outbreak in West Africa

January 25th, 2016 by

While each situation is unique, the importance of effective communication in these instances isn’t.