Crisis Management

Even Twitter’s CFO Has Trouble Using Twitter

November 25th, 2014 by

Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.

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Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

November 24th, 2014 by

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.

Communication Lessons From the Ebola Outbreak

November 24th, 2014 by

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.

Computer Engineer Barbie Needs Men to Fix Her Computer Problems

November 21st, 2014 by

The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage.

Buffalo Bills Mobilize Community for Stadium Snow Removal

November 20th, 2014 by

With Buffalo’s home stadium buried in snow and Sunday’s game in jeopardy, the Bills have decided to reach out to local fans for help.

An Uber Exec’s Case Study in Bad PR

November 18th, 2014 by

PR pros, take note: For most any corporate executive, going after his or her media critics is usually a no-win proposition.

Six Questions in Search of Crisis Communications

November 17th, 2014 by

While gut instinct may prove a legitimate guide, I’ve found that asking a few simple questions can make choosing which projects to bypass a lot easier.

Is Jennifer Lawrence’s ‘I-Don’t-Participate’ Social Media Strategy For Real?

November 11th, 2014 by

While we would not advise brands and organizations to avoid social media platforms altogether, Lawrence’s decision could inspire companies to be a bit more selective with the kind of content that they post on their social channels.

Laundry Detergent Pod Makers Caught in Tumultuous Spin Cycle

November 10th, 2014 by

Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.

‘Painfully Awkward’ Rob Lowe Ad Draws Ire From Advocacy Group (and Earned Media)

November 5th, 2014 by

Shy bladder sufferers are less than amused by a new ad in which “painfully awkward” Rob Lowe says that he can’t urinate in public. The International Paruresis Association wants the ad pulled. DirectTV says no go. Either way, the kerfuffle is another example of “earned” media generated by paid media.