Crisis Management

PR Reacts as Sony Pictures Reels from Fast-Moving Crisis

December 22nd, 2014 by

Sony Pictures has started to stop the hemorrhaging resulting from the crisis. But the film studio remains on the defensive.

6 Essential Steps for Surviving a Crisis

December 18th, 2014 by

The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.

Is Caving In a PR Strategy? Sony Cancels Release of The Interview

December 18th, 2014 by

Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie.

Sony Struggles to Respond to a Fast-Changing PR Nightmare

December 17th, 2014 by

The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.

5 of the Worst PR Scandals of 2014

December 16th, 2014 by

Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.

What Happens When All Trust Is Lost

December 15th, 2014 by

While all organizations need some level of public trust in order to continue to operate, the American Red Cross and Uber are dealing with severe issues regarding trust and reputation.

Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies

December 12th, 2014 by

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world.

2014 PR People Awards: MARCOM Professional of the Year

December 9th, 2014 by

Winner: MaryBeth Vrees, Director of Customer Communications and Marketing, Pepco Holdings, Inc. MaryBeth Vrees co-led the major corporate reputation turnaround for Pepco Holdings, Inc. (PHI) with innovative strategies recognized nationally. As director of customer communications… Continued

Rolling Stone Magazine Backs Off a Tarnished Story, But Not Competely

December 8th, 2014 by

The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong.

NYPD Responds to #ICantBreathe with #WeHearYou and Faces Backlash

December 4th, 2014 by

The NYPD has fallen prey to another Twitter miscue after a high-ranking officer responded on Twitter to the public reaction of grand jury decision.