Corporate Responsibility

Debunking the Myths of Avoiding CSR Efforts

May 14th, 2009 by

There are all sorts of excuses—mainly myths—to avoid implementing CSR initiatives: Myth # 1 – CSR will hurt your bottom line. Truth – CSR will help save money and save the environment. In 2002 Xerox’s waste… Continued

More Than Half of Shoppers Consider Sustainability

May 12th, 2009 by

According to a new study released by the Grocery Manufacturers Association (GMA) and Deloitte, fifty-four percent of shoppers demonstrated that they actively consider environmental sustainability characteristics in their buying decisions. But while shoppers are often… Continued

Green Products Reign in a Poor Economy

May 11th, 2009 by

In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely… Continued

Turning the Corner: How Employers are Helping Staff  Green Their Daily Commute

May 5th, 2009 by

Employers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts… Continued

Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions

May 4th, 2009 by

Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities… Continued

Globalization As An Impetus For Responsible Leadership

May 4th, 2009 by

PricewaterhouseCoopers’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global CEO… Continued

Private Giving to Developing Country Has Been Recession-Proof

April 28th, 2009 by

Despite the global recession, private giving and remittances are expected to be lifelines to help developing countries weather the economic storm, according to the new 2009 Index of Global Philanthropy and Remittances published by Hudson… Continued

Study Reveals Consumers Going Green Even with Bad Economy

April 21st, 2009 by

Most households are living a "green" lifestyle despite the economy being in the red, according to a survey of more than 7,500 consumers by Memolink.com.  While most respondents rate the environment as "important" or "extremely… Continued

Case Study: Road to Recovery: An Integrated Communications Campaign ‘Rebrands’ Addiction as a Treatable Disease

April 20th, 2009 by

Company: A&E Network Agency: Civic Entertainment Group Timeframe: 2008-ongoing Ever since Barack Obama kicked off his presidential campaign around the now-ubiquitous “Change We Can Believe In” platform, change itself has been a central theme in… Continued

Human Rights Threat Matrix: Corporate Responsibility Through a Legal Lens

April 20th, 2009 by

A company’s reputation and brand image are never more important than in an economic downturn—and never more vulnerable than when an unforeseen event captivates the media. While many companies appropriately tout their corporate responsibility (CR)… Continued