For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines.
An expert offers 10 ways to make your next cause related marketing program a great success.
Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.
Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.
As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its
Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: • Tell the story: “We are constantly looking for opportunities throughout the organization… Continued