Corporate Responsibility

How to Develop Successful Cause-Related Marketing Programs

July 13th, 2009 by

An expert offers 10 ways to make your next cause related marketing program a great success.

Consumers Still Clueless about Green Technology

July 9th, 2009 by

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology.

Why Charitable Giving Is Good for Your Company’s Bottom Line

July 6th, 2009 by

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term.

An Emerging Divergence: A New Form of Environmentalism

July 6th, 2009 by

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution.

Beware of Greenwashing Your Business

June 29th, 2009 by

Before you tag your company as green, be sure that you do a self-audit: Are you responsibly

8 Green Marketing Ideas For Your Business

June 23rd, 2009 by

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be… Continued

Case Study: Intel Energizes Its CSR Commitments, Focusing on Four Causes to Spread the ‘Good’ Word

June 22nd, 2009 by

As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its

Best Practices for Increasing Visibility of CSR Campaigns

June 22nd, 2009 by

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: •    Tell the story: “We are constantly looking for opportunities throughout the organization… Continued

Case Study: UPS Leverages Media Relations & Cohesive Messaging to Trumpet Its Sustainable Spirit

June 15th, 2009 by

Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental… Continued

Finding the Right Media Hooks for a CSR Story

June 15th, 2009 by

When UPS executives set out to initiate aggressive media outreach around its various environmental endeavors, they decided to use the following nine stories as news hooks, upon which they could build their overall campaign message:… Continued