A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes.
Inaugurating green efforts won’t work unless you have stakeholder buy-in.
How to tell an authentic environmental story without resorting to greenwashing
How PR professionals can secure C-suite buy-in for CSR initiatives
How Aflac elevated its cause branding campaign to a higher level
Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.
Following are five ways to make your cause marketing campaigns effective:
Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.
An provocative new study buttresses claims that green is better.
Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.