Corporate Responsibility


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Back to School Shopping: Green is Still Good

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important. | MORE »

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Best Practices for Building a Sustainability Program

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines. | MORE »

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Successfully Balancing Business and Philanthropy

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on. | MORE »

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How to Develop Successful Cause-Related Marketing Programs

An expert offers 10 ways to make your next cause related marketing program a great success. | MORE »

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Consumers Still Clueless about Green Technology

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology. | MORE »

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An Emerging Divergence: A New Form of Environmentalism

Today, environmentalists (and environmental PR professionals) find themselve at odds with lilke-minded allies that agree in principle to certain causes but strongly diverge on execution. | MORE »

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Why Charitable Giving Is Good for Your Company’s Bottom Line

Getting involved with a charity is not just good philanthropy–it’s good business sense in the long-term. | MORE »

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Beware of Greenwashing Your Business

Before you tag your company as green, be sure that you do a self-audit: Are you responsibly | MORE »

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8 Green Marketing Ideas For Your Business

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be … | MORE »

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Case Study: Intel Energizes Its CSR Commitments, Focusing on Four Causes to Spread the ‘Good’ Word

As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its | MORE »

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