Corporate Responsibility


avatar

Despite Recession, Consumers Still Spend on Socially Conscious Brands

A new study by Edelman reveals that the economic downturn has not affected consumer spending on brands that support good causes. | MORE »

Comments Off

avatar

How to Launch a Green Platform and Win Stakeholder Confidence

Inaugurating green efforts won’t work unless you have stakeholder buy-in. | MORE »

Comments Off

avatar

Going, Going, Gone: How to Go Green Without Greenwashing

How to tell an authentic environmental story without resorting to greenwashing | MORE »

Comments Off

avatar

Getting On The CSR Bandwagon: What PR Pros Should Do

How PR professionals can secure C-suite buy-in for CSR initiatives | MORE »

Comments Off

avatar

Making a Campaign Bigger With a Sustainable Hook

How Aflac elevated its cause branding campaign to a higher level | MORE »

Comments Off

avatar

Citizenship Critical, Recession or Not

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing. | MORE »

Comments Off

avatar

Best Practices for Cause Marketing Campaigns

Following are five ways to make your cause marketing campaigns effective: | MORE »

Comments Off

avatar

Moving Sustainability Forward

Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study. | MORE »

Comments Off

avatar

Green Building Employees More Productive Than Non-Green Counterparts

An provocative new study buttresses claims that green is better. | MORE »

Comments Off

avatar

Climate Change Risks Could Cost Developing Countries Up to 19% of GDP by 2030

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability. | MORE »

Comments Off