The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.
Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued
In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.
With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these… Continued