PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.
The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.
Winner: Ichiro Kawasaki, Associate Director, Leadership Communications/Corporate Responsibility Communications, KPMG US Ichiro Kawasaki has made a significant impact on KPMG’s visibility relative to the firm’s corporate responsibility efforts. As an associate director in KPMG’s corporate… Continued
In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
Al Roker’s 34-hour weather reporting Rokerthon exhibited some of the most basic tenets of good PR.