Communicators at the NFL, NFLPA and Cleveland Browns must address stakeholders upset over Deshaun Watson’s six-game suspension.
Corporate Social Responsibility
Deshaun Watson Suspension Initiates PR Crisis Mode for NFL, Browns
August 1st, 2022 by Nicole SchumanData Illuminates Difference Between Corporate Values and Political Stands
July 19th, 2022 by Danny FranklinTaking a stand on a political issue doesn’t define corporate values. Instead, data show values is a company acting on its beliefs.
Page’s Approach for Handling Demanding Stakeholders: Create Societal Value
July 13th, 2022 by Seth ArensteinGive props to Page (Arthur W. Page Society) for its just-released report “Stakeholder Capitalism and ESG: A Guide for Communication Leaders.” It’s transparent. “This is meant to be a study guide, not a white paper,”… Continued
Corporations Decide on Proper Messaging After Roe v. Wade
June 27th, 2022 by Andrew ByrdOn June 24 the U.S. Supreme Court voted to overturn Roe v. Wade, ending federal constitutional protections for abortions and signaling many companies to release statements about employee health protections.
Greenpeace Addresses Fossil Fuel Elephant in the Room at Cannes
June 23rd, 2022 by Nicole SchumanGreenpeace activists acknowledged the climate hypocrisy at Cannes, where many ad and PR agencies continue to work with fossil fuel clients.
Honey Baked Ham CMO: Authentic Purpose Builds Successful Brands
June 9th, 2022 by Andrew ByrdCreating a well-known, successful brand takes more than monetary considerations. Cultivating a brand’s purpose is essential to make it identifiable and sustainable in the marketplace, according to Jo Ann Herold, Honey Baked Ham’s CMO. The… Continued
Audiences Respond as Organizations Include Them in CSR Campaigns
June 7th, 2022 by Nicole SchumanThe public is tired. It’s tired of lip service from public figures, politicians and companies. It’s tired of hearing phrases like “thoughts and prayers,” or “we promise to…” What the public wants is change. Messaging without action will no longer cut it. Several organizations engage audiences to join them in effecting social change.
‘Out & Open:’ An Authentic LGBTQ+ -Focused Campaign
June 6th, 2022 by Andrew ByrdCertainly, Absolut Vodka is a business like any other. Its priority is selling product. However, its Out & Open campaign, a partnership with actor and comedian Bowen Yang, goes beyond that. Launched May 10, one… Continued
What Communicators Can Learn from the Walmart Juneteenth Ice Cream Debacle
June 1st, 2022 by Nicole SchumanIf your organization or brand is looking to make a splash surrounding a holiday or for an impactful purpose, there are some steps you can take to make sure you are creating an inclusive campaign for all stakeholders.
‘The Future of Ambition’: New Standards of Success and Work-Life Balance
May 26th, 2022 by Andrew ByrdFor many, the pandemic brought the realization that the goals they set for their life were not the ones that would bring them happiness.