At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.
Corporate Social Responsibility
Advertising Week New York: Purpose Should be the Norm, Not a Niche
October 21st, 2021 by Nicole SchumanClimate Crisis 2021: Considerations for Communicators
September 29th, 2021 by Sophie MaerowitzCompanies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?
Aim Wisely When Reacting to Texas Abortion Law Boycotts
September 7th, 2021 by Lana McGilvrayPurpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.
Airbnb’s Afghanistan Housing Offer Meets CSR Criteria
August 25th, 2021 by Daniel ReneAirbnb’s example proves that when it comes to effective CSR, writing a check and issuing a press release simply aren’t enough.
As UN Report Raises Stakes, Some Basics of Green Communication
August 10th, 2021 by Jonathan MorganWith the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.
Matching CSR with Corporate Values
July 22nd, 2021 by Julia PetrykFor some consumers, a great product isn’t enough. When given an option, they’ll choose something from companies whose social purposes align with their values. Based on content during PRNEWS’ Media Relations Virtual Event, this trend… Continued
Former Trump PR Pro Urges CEOs to Push Unity on Social Stands
July 20th, 2021 by Brett BruenCrisis Insider contributor Brett Bruen talks with Alyssa Farah, former President Trump’s director of communication, about lessons learned from what were undoubtedly some of the most intense interactions any media relations team ever experienced. Several are relevant as companies prepare for, and respond to, today’s polarized political climate.
How PR Pros Can Prepare for Climate Communication
July 9th, 2021 by Ravi SunnakClimate again is gaining in media coverage and public interest. The subject is gaining momentum in several venues, including at companies. Communicators need to be prepared.
Something to Consider This Summer: Deciding on Pro Bono Work in Your Upcoming Budget
July 1st, 2021 by Seth ArensteinIn interviews, we found pro bono has several meanings. Strictly, it’s free work. In PR, it also encompasses volunteering at nonprofits. At some shops it includes at-cost or highly discounted work. Some brands consider pro bono tantamount to what many call corporate social responsibility.
Lots of Thinking and Perhaps a Committee are Required When Companies Decide to Take Stands
June 1st, 2021 by Seth ArensteinIt seems standard practice that companies must act, or at least speak, on social and political issues. In addition, it’s generally held that CEOs, often the face of a company, have a duty to take stands on issues. The deeper you go, though, all this appears more complicated.