PRNEWS today announced the winners of its 2022 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.
Corporate Social Responsibility
The Role of ESG Reports in Creating a Sustainable Future
April 19th, 2022 by Andrew ByrdThese annual reports are the first step to holding companies accountable for choosing sustainable practices that are vital to creating a livable future for generations to come.
Tips for Considering Corporate Reputation in Your Ukraine Response
March 16th, 2022 by Dr. Denise DahlhoffCompanies’ choices on reacting (or not) to the Ukraine crisis can magnify corporate values. Our author provides tips for consideration.
Employee-Driven CSR Hedges Against ‘The Great Resignation’
February 28th, 2022 by Erika BradburyThoughtful CSR is good on its own. However, as workers demand alignment with corporate values, CSR programs that feature employee choice are big draws.
Take a Broad View of Increased Media Coverage of Climate and Sustainability
February 24th, 2022 by Seth ArensteinWe asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.
Advertising Week New York: Purpose Should be the Norm, Not a Niche
October 21st, 2021 by Nicole SchumanAt Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.
Climate Crisis 2021: Considerations for Communicators
September 29th, 2021 by Sophie MaerowitzCompanies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?
Aim Wisely When Reacting to Texas Abortion Law Boycotts
September 7th, 2021 by Lana McGilvrayPurpose-driven brands should speak out on issues aligned with their values. But without strategy, unfair cancellations may result.
Airbnb’s Afghanistan Housing Offer Meets CSR Criteria
August 25th, 2021 by Daniel ReneAirbnb’s example proves that when it comes to effective CSR, writing a check and issuing a press release simply aren’t enough.
As UN Report Raises Stakes, Some Basics of Green Communication
August 10th, 2021 by Jonathan MorganWith the UN report (Aug. 9), sustainability’s visibility gets another boost. Yet it’s not a slam dunk for brands to communicate sustainability practices. Here are ways they can succeed.