This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.
Corporate Social Responsibility
Why is #NationalPancakeDay Trending on Twitter?
March 4th, 2014 byOn Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.
PR and Communications Amidst Rapid Growth
February 24th, 2014 by Jeff MacdonaldThe communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.
When an Old Crisis Resurfaces: 4 Principles for an Effective Response
February 13th, 2014 by Tony SilberYesterday, I was driving home with a friend, and the conversation turned, as it inevitably does, to Howard Dean’s famous scream in the 2004 presidential campaign. (Okay, it’s not really inevitable, it’s just funny to… Continued
Positive PR for Chick-fil-A (for a Change) after Antibiotic-Free Pledge
February 12th, 2014 byChick-fil-A joins a CSR trend that saw Subway remove chemicals from its bread baking process and Kraft Foods remove artificial dyes from its cheese slices.
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
PR Insider: Making a Profit and Doing Good are Not Mutually Exclusive
February 3rd, 2014 by Anne Bahr ThompsonBrand Citizenship creates a shared sense of responsibility among consumers. Companies that embrace a this model will build long-lasting loyalty and lead their market.
LinkedIn Wants it to be Easier for You (and Your Non-Profit) to Change the World
January 22nd, 2014 byThis week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.
12 Questions You Need to Ask About Your CSR Program
January 15th, 2014 by Caysey WeltonYour CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.
Cheerios Listens to Popular Opinion, Removes GMOs
January 3rd, 2014 by Caysey WeltonGeneral Mills’ Cheerios sent a strong message this week by removing GMOs from the generations-old cereal.