Subscription Content

It’s 1997 and the image makers are finding that one of the images they’re being charged with making is their own. That’s what PR professionals told PR NEWS when asked about the issues that will… Continued

Communications experts using the Internet to get information for stories or other projects don’t always remember to attribute the information they use to the source, according to a recently released Media Leaders Forum sponsored by… Continued

Investor relations, one of the primary professional genres of many PR programs today, is a lucrative field, according to a recent report, according to a new study. The National Investor Relations Institute, Vienna, Va., reported… Continued

Section Producers Days to Contact/Days to Avoid Methods Comments Sports Stories just don’t focus on what’s happening in professional sports arenas. Highschoolers also the make the cut. Segment Producer: Josie Kamras, Phone: 212/456-5900, Fax: 212/456-7290… Continued

Whoever says fast food and adults don’t mix apparently hasn’t heard of the McDonald’s "mature" hamburger campaign. You know, the one with the grown-up taste, the Arch Deluxe. In an effort to expand its audience… Continued

Behind the highly publicized controversy over the Maryland Motor Vehicle Administration’s authorization of specialty license plates bearing the Confederate Flag is a lesson in crisis communications and media relations. PR NEWS turned to James Lukaszewski,… Continued

SECTIONS EDITORS DAYS TO CONTACT/DAYS TO AVOID METHODS COMMENTS Advertising/MarketingEverything from fledgling operations to business rebounds are probed. Senior Editor: Joshua Levine: 212/620-2480; Fax: 212/620-1873 Forbes is published every two weeks so editors aren’t working… Continued

Report on Meaningful Employee Communication Released The Dallas chapter of International Association of Business Communicators has released a 30-page report on employee communication to top executives at Dallas’ 100 largest companies to help raise awareness… Continued

As cyberspace becomes a part of the everyday business world, PR professionals can vouch that it’s a communications medium that should be used for all its worth. That’s the trend that companies nationwide seem to… Continued

Pierce Receives Presidential Citation from PRSA Jonathan M. Pierce, APR, vice president of Sawchuck, Brown Associates, Albany, N.Y., received the Presidential Citation from the Public Relations Society of America. He was given the honor for… Continued