In the early 1700’s Alexander Pope said "At every word, a reputation dies." Little could he have imagined the veracity of that statement as civilization hurtled towards the 21st century. A month ago, "jelly beans"… Continued
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CALENDAR
December 16th, 1996 by PRNEWSDec. 16-18: Congressional Quarterly, "Advanced Legislative Seminar," Washington, 202/887-8620. January 2-3: Public Affairs Council, "Lobbying Clinic on State and Local Governments," Washington, DC, 202/872-1790. January 5-10: Public Affairs Council, "The Public Affairs Institute," San Diego,… Continued
MCCANN-ERICKSON PURCHASES WEBER GROUP IN MUTUALLY BENEFICIAL PACT
December 16th, 1996 by PRNEWSMcCann-Erickson Worldwide’s recent acquisition of The Weber Group signals the beginning of "the mass consolidation of PR in the next two years," according to Larry Weber, chairman and CEO of the newly acquired company. Weber,… Continued
SENIOR CITIZEN PROMOTION FALLS SHORT OF EXPECTATIONS
December 16th, 1996 by PRNEWSPlanning and executing a smooth PR campaign requires covering all bases and anticipating potential problems, but especially important is knowing your audience. The newly formed Senior Friends Group branch in San Diego, Calif., a senior… Continued
OLYMPIC SPOKESPERSON BOOSTS POPULARITY OF INFO LINE
December 12th, 1996 by PRNEWSMarketers at the National Jewish Center for Immunology and Respiratory Medicine (NJCIRM) of Denver, more than doubled the calls into their toll-free information line this summer after they aired public service announcements (PSAs) on TV… Continued
HOSPITALS GETTING IN THE GAME, SPORTING HIGHER PROFILE
December 12th, 1996 by PRNEWSSome marketing savvy hospitals are joining the ranks of beer, bank and sporting goods businesses by adding their corporate logo to popular sporting events. These hospital marketers are throwing out the quiet, conservative non-profit status… Continued
EXCUSES, EXCUSES?
December 12th, 1996 by PRNEWSAccording to the American Medical Association, men should have their blood pressure tested by a doctor at least every year, and more often if there are risk factors. A PSA, or blood test for prostate… Continued
USING EDUCATIONAL PRODUCTS TO GAIN AN EDGE; BECOME INDUSTRY RESOURCE
December 12th, 1996 by PRNEWSDespite conventional thinking, consumer education isn’t just good public relations. It’s a marketing tool that, when used effectively, can help you enter new markets, launch new products and services and win new customers. In healthcare,… Continued
STUDY SHOWS LINK BETWEEN TEENAGE SMOKING AND DRUGS
December 12th, 1996 by PRNEWSYou may want change your drug PSAs a disturbing link between drug-taking and teenage smoking has been revealed in the U.K. U.K.’s Home Office-sponsored study of more than 4,000 schoolchildren shows hardened young smokers are… Continued