Subscription Content ISSUES 1997: PR EXECS HOPE TO BOOST THEIR INDUSTRY’S IMAGE 01/06/1997 By PR News It's 1997 and the image makers are finding that one of the images they're being charged with making is their own. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.