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It’s fitting that our traditional monthly roundtable this month centers on measurement. We asked about the state of measurement, issues that continue to exist and what’s ahead. In short, there’s guarded optimism for PR measurement, though there’s still concern that some communicators choose not to measure. In addition, the colleges seem to be doing precious little to encourage students to appreciate the need for measurement.

Charlene Wheeless, incoming chair of the board at Page and a VP for global corporate affairs at Bechtel Corporation, says CCOs must step up in new ways. In addition to their traditional business roles, CCOs need to become stronger leaders who bring additional value to society. She believes Page’s programs can help.

Data is critical to measurement. But what about data privacy? And why do communicators need to know about data privacy? In short, privacy laws are everywhere, argues Stephen Payne, the veteran communicator at Feld Entertainment who now also has responsibility for privacy. PR pros can benefit from at least a basic understanding of how data privacy laws work, he writes.

The Fraudnomics Summit last month in NYC made one of its goals eliminating the estimated $1.3 billion in influence marketing fraud. Unilever N America’s Casey DePalma McCartney told us communicators must think long term and holistically about the influencer ecosystem.

Everything old is new again. The nation’s largest public transport system has turned to a newsletter to keep commuters informed and entertained as they learn about the latest developments concerning The L-Train Project. NYC commuters love it.

New-product specialist Kip Knight says a significant majority of launches fail owing to a lack of strategic planning. He offers six questions all marketers need to ask before launching a product or brand to market.

Measurement is gaining traction in PR and communications, yet it remains a dark-haired stepchild in many quarters. Some of measurement’s pain points include the lack of budgets for data collection and tools, as well as concerns about how well those tools function, according to a news survey of some 500 PR pros.

Corporations, particularly the largest ones, are increasing the demand on communications. In turn, PR pros need to augment their toolkits with a variety of digital skills, as well as analytical abilities, a new survey from The Conference Board says.

Do you need inspiration? You might find some during a visit to the Museum of PR in NY. In this second of a series of articles about the history of PR, our writer visits the Museum and describes its wonders. The series celebrates the 75th anniversary of PRNEWS.

Data integrity and privacy issues are ubiquitous, yet so few firms are addressing them. We asked Dan Linton, the newly minted lead of the global data privacy unit at W20 Group, what PR pros should be doing on data protection and data privacy.