In this second of a two-part series, we explore how to protect your reputation on Google. And it’s free. Part I appeared in the December 2019 edition of PRNEWS.
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Elon Musk Loses 35 Percent of Engagement Yet Remains 2019’s Top Technology Influencer
January 7th, 2020 by PRNewsWith CES 2020 beginning, we asked our data partner Shareablee to look at the technology influencers who were most active on social media during the past year. Several famous tech names made the list.
How Communicators Can Get Their Research Objectives Ready for 2020
January 7th, 2020 by Mark WeinerAs the new year begins, communicators begin to set priorities for the coming twelve months. IPR Measurement Commission chief Mark Weiner provides a step-by-step guide to help PR pros to benchmark the previous year and plan for 2020.
Joseph Varney Baker: The First African-American to Found a PR Agency
January 7th, 2020 by JARED MEADE[ Editor’s Note: This is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is a partnership with the Museum of Public Relations .] Ask
How Communicators Can Overcome The Struggle to Measure Media ROI
January 7th, 2020 by PRNewsIn this third in a series of Intrado Digital Media-sponsored articles about measurement, we look at the hurdles of measuring media ROI. The first two articles in the series appeared in the November 2019 and December 2019 editions
Boneheaded Benchmarking: 2019’s Worst PR Flubs Offer Plenty of Lessons
January 7th, 2020 by KATIE PAINEOur crisis and measurement columnist Katie Paine looks at 2019’s worst crises. She also offers lessons learned from what she sees as the year’s top PR crises. The overarching theme is that a “boneheaded” CEO’s approach to crisis can ruin a company’s reputation, trust and financial standing.
How to Create a Narrative That Builds Relationships
January 7th, 2020 by Ayaz Malik and Bob PearsonIn this first part of a two-part series, Bob Pearson and Ayaz Malik offer a framework for getting a multi-part organization to read from the same script. This initial article provides ways to contextualize strategies, objectives, tactics and measures across marketing and functional teams/disciplines.
Scarcity of Attention: How to Overcome Our Biggest PR Challenge
December 1st, 2019 by Jamie MustardThe average person is overloaded with content. Bombarded with ads, email, text and video, many of us have turned off. We ignore nearly everything. Into this hostile climate comes the communicator. Instead of throwing up your hands, we offer author Jamie Mustard, who provides some basic solutions to this complicated problem.
Social 2020: FTC Alerts Influencers via Video, Twitter Offers Users an Exit
December 1st, 2019 by Nicole SchumanWhat’s ahead for social media in 2020? For starters, it appears the Federal Trade Commission (FTC) will continue to hound brands and influencers who misrepresent themselves to consumers on social. Fortunately, the FTC has re-issued its guidelines in a plain-language format. There’s even a video.
A Step-by-Step Way to Manage Your Reputation on Google, for Free
December 1st, 2019 by Luke BudkaIn this first of a two-part series, SEO expert Luke Budka takes a basic approach to improving a company’s reputation using Google. For example, when you Google your business name, is it the first thing that comes up. Even better, everything Budka recommends here is free.