The global vice chair of Hill+Knowlton Strategies, Peter Zandan, PhD, argues that communicators must self-police themselves or risk the weaponizing of communications.
Premium Content
What Happened in Elections Will Happen to Brands Unless We Prevent It
October 1st, 2019 by Peter ZandanHow Senior Executives Can Establish Thought Leadership on Social Media
October 1st, 2019 by Dominque ScottHow can senior executives establish themselves as thought leaders via social media? Authenticity, transparency and timeliness are crucial, says Dominique Scott of APCO, who offers a four-point plan designed to launch a successful thought leadership effort.
Attribution Analysis: Why This Approach Could Help Revolutionize PR
October 1st, 2019 by Mark WeinerIn part II of a series IPR Measurement Commission chair Mark Weiner discusses new, supplemental approaches to measurement that promise to revolutionize PR. The spark for this uprising, he writes, is attribution analysis.
Avoiding Short Cuts and Inside References: Managing a PR Client-Agency Friendship
September 1st, 2019 by Stephanie Jackman, PR Lead, Seismic Software, and Meredith L. Eaton, Director, N. America, Red Lorry Yellow LorryPR pros and the company executives they collaborate with often become friends. After all, working closely on everything from brainstorming to crisis communications can be incredibly bonding. The questions arise when colleagues becomes friends and then find themselves working together. Can friends transcend the client-PR firm structure? These tactics will help.
New Methods Emerge to Link Earned Media with Business Outcomes
September 1st, 2019 by Mark WeinerAs professional communicators, we must align common practice with the business community’s demands. If executives require information and context to determine which investments are most likely to produce viable long-term success, PR’s earned media data stream must integrate with other business data. The good news is that new ways to measure earned media are at hand.
Gamification’s Many Sides: How PR Pros Can Benefit and Avoid Pitfalls
September 1st, 2019 by Justin JoffeMany communicators have added games or game-like elements to their brand messaging, including making games a significant part of internal communications. We take a deep-dive into gamification, looking at its pros and cons. Communicators need to be aware of pitfalls before they begin gamifying their messages.
B2B Brands See Instagram Consumer Engagement Rise 9%, B2Cs Down 4%
September 1st, 2019 by Seth ArensteinInstagram is growing like a mushroom. It doubled its active monthly users during the past two years, eclipsing the 1 billion mark in 2018. On top of that it has a relatively young demographic. With our webinar
More Than 50% Say Poor Tools Lead to Measurement Woes, 44% Blame Budgets
September 1st, 2019 by Seth ArensteinOur monthly roundup of data-related items begins with a 500-person survey about PR measurement. While it’s said to be common knowledge that the amount of data is overwhelming communicators, this didn’t rate very high in the survey. Next, a FleishmanHillard report shows consumers don’t expect companies to take stands on every issue. Last, a survey debunks the notion that coverage of the 2020 elections will make it impossible for companies to tell their stories on TV.
Communicators Using Enhanced Instagram Features to Bolster Storytelling, Engagement
September 1st, 2019 by Seth ArensteinTo get you ready for this month’s PRNEWS webinar on Instagram storytelling, our monthly roundtable addresses recent and future Instagram features that are influencing storytelling. The respondents in this roundtable also will be speaking during the webinar.
Internal Communication: The Key to Handling Issues Before They Become Media Events
September 1st, 2019 by Seth ArensteinInternal communications often is the dark-haired stepchild of PR. The communicators we spoke with insist a strong internal communications effort is a key ingredient in helping to avoid uncomfortable situations, including when disgruntled employees go to the media with their complaints.