PRNEWS welcomed Marissa Nance, founder of multicultural agency Native Tongue Communications and OMD veteran, to speak about comms during Hispanic Heritage Month and multicultural communications strategy.
Latest Posts
The Pandemic and Communication are Intimately Related: Discuss
September 15th, 2020 by Seth ArensteinNo matter how you slice it, communication is a large part of the pandemic saga, at least that’s the way some communicators see it. The news today about HHS communicator Michael Caputo and Bob Woodward’s new book, with its revelations about the apparent discrepancy between the president’s private view and his public message, cement that view.
How Hospital Communicators are Reinforcing Brands During the Pandemic
September 15th, 2020 by Jim Moorhead and Rich JamesSimilar to nearly all businesses, hospitals have had to adapt during the pandemic to succeed. This has put a premium on hospital communicators, who are applying a bevy of PR basics to the situation. Two senior directors at APCO Worldwide discuss the sector and how its insights can apply to communicators and business across industry.
Poll: American Public Shows Little Faith in Tech Companies Combatting Misinformation
September 14th, 2020 by Nicole SchumanSocial media platforms have a lot of work to do in the way of gaining trust from the American public. A recent survey from Pew Research Center shows that “Three-quarters of U.S. adults say technology companies have a responsibility to prevent the misuse of their platforms to influence the 2020 presidential election, but only around a quarter say they are very or somewhat confident in these firms to do so.”
#SSU2020 Speaker Q&A: Tracey Del Moral on Influencer Marketing
September 14th, 2020 by Sophie MaerowitzIn this Social Shake-Up 2020 preview, we catch up with brand strategist Tracey Del Moral on the latest in influencer marketing. On her mind? Campaigns that illustrate meaningful diversity, equity and inclusion, dialing in key performance indicators and looking for brand ambassadors in unlikely places.
9/11 and COVID-19: A Communicator Reflects on Life Lessons
September 13th, 2020 by Seth Arenstein19 years after 9/11, communicator Rob Densen believes the lessons for communicators from that fateful day can be applied to other life-changing crises, such as the pandemic. The basics of crisis communication, which include leaning on your values and treating your team well, have stood the test of time, he tells us.
How a Story Spreads Can Help PR Pros Spot Fake News
September 11th, 2020 by Michael BurkeA team of international researchers used AI to detect patterns in how real news and fake stories propagate. The team discovered several signs about how stories spread that may help to determine authenticity. Fortunately, these signs can be detected early, before a fake news story spreads too far. Learning to spot some of these signs can benefit PR pros, argues Michael Burke of MSR Communications.
Are Fans Ready for Some NFL Football?
September 10th, 2020 by Nicole SchumanThe NFL debuts its 101st season tonight, minus most of the fans, but not without fanfare. Many wonder how the league, which is not playing in a bubble, will weather a health crisis, as well as social justice issues, which were largely ignored or frowned upon in the past. Flexibility and innovation will remain top priorities for the league, much like in other sports.
A Message for Communicators on Ethics Month
September 10th, 2020 by T. Garland StansellAs PR pros celebrate Ethics in Communication month, PRSA’s chair Garland Stansell urges communicators to redouble their effort to always do the right thing. Advocating for truth and responsibility is a key, if not the key, element of a communicator’s daily role, he writes.
Does The Academy’s Oscars’ Announcement Ring Hollow?
September 9th, 2020 by Nicole SchumanIn 2015, the hashtag #OscarsSoWhite first appeared on the Twitter timeline, going viral for the prestigious awards event lacking a diverse lineup of films, actors, producers and directors. Five years later, The Academy announced sweeping standards to incorporate a wider representation and inclusion regarding nominees.