A seasoned expert in communications knows how to provide the right words for any situation. However, the explosion of social platforms led to an ocean of content, and the real issue now is how to stand out from the endless scroll. Leah Feygin, head of U.S. creator content solutions at Twitter’s creative arm—ArtHouse—advised Tuesday’s Social Shake-Up participants on the craft of unforgettable content.
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How to Stop the Scroll: Twitter ArtHouse Head Promotes Visual Content
September 29th, 2020 by Nicole SchumanDwindling Newsrooms Highlight Need for Robust Content Strategies
September 29th, 2020 by Michael MonahanEven before the pandemic, plenty of major media outlets were struggling to stay in business. With fewer targets to pitch, is it time to ditch your media relations strategy? Veteran communicator Michael Monahan argues there still are myriad ways to attract coverage, even if one of the solutions means PR pros are crafting content.
#SSU2020 Speaker Q&A: Okayplayer’s Alanna Bass on Communicating in a Charged Climate
September 28th, 2020 by Sophie MaerowitzAhead of this year’s Social Shake-Up virtual social media conference, we spoke to #SSU2020 speaker Alanna Bass of Okayplayer. Whether you are trying to communicate with a diverse audience or jump into a trending conversation, Bass says to keep these things in mind in tumultuous 2020 and beyond.
5 Simple SEO Tips to Help Generate Business Leads
September 28th, 2020 by David LandisIt’s an age-old question (well, not quite): ‘Beyond keywords, how can I get better search results on Google?’ That question bleeds into another one, which really is a classic: ‘How do I generate business leads?’ Veteran communicator David Landis has five easy tips that may lead to you having an inbox overflowing with leads.
Ask a Reporter: Hillary Maglin, Assistant Digital Editor, Travel + Leisure
September 28th, 2020 by Nicole SchumanRecently, our team at PRNEWS decided to revive a series for our readers: “Ask a Reporter.” With logistical changes in the workforce, as well as a news cycle that just won’t quit, PR and media need to work more harmoniously than ever to get the public the information it needs. During “Ask a Reporter” we will interview a fellow journalist, finding out what works best for them when it comes to media relations.
PR Pros Eye Surveys About Online Shopping, Racism, Trust in Tech
September 25th, 2020 by Seth ArensteinWhile you might not like the buzzword phrase “the new normal,” it signals that attitudes and behaviors have changed, at least in some areas. As PR pros need to gauge the zeitgeist as they craft tactics and strategies, it’s fortunate that a slew of surveys and polls are appearing during the pandemic. We offer a brief survey of surveys relevant to communicators and marketers.
Brands, Organizations Recognize Hispanic Heritage Month
September 25th, 2020 by Nicole SchumanThe U.S. Census Bureau says the country’s Hispanic population reached 60.6 million in 2019, or 18 percent of the overall U.S. population. In addition, Latinos account for 52 percent of U.S. population growth during the past 10 years and have more than $1.5 trillion in annual buying power, according to Nielsen. With those kinds of numbers, Hispanic Heritage Month definitely is an occasion to be acknowledged and celebrated.
5.1 Things PR Pros Need to Know About Embargoes
September 24th, 2020 by Seth ArensteinYou know it’s a slow news day when PRNEWS breaks out a story about the joys of embargoed stories. Seriously, we found that like most everything else, you can embargo well or embargo poorly. We also learned that the PR pro does not live by embargoes alone. Frequently, there must be exclusives or one-on-one interviews.
[VIDEO] PRNEWS Talks to Meg Lewis, Director of Social at GIPHY, About Content Partnerships
September 24th, 2020 by Nicole SchumanPRNEWS welcomed Meg Lewis, director of social at GIPHY to speak about its Animate the Vote campaign and content partnerships.
What PR Pros Can Learn from Digitized Fans at Baseball Games
September 24th, 2020 by Sandra HarbrechtA PR pro muses about the importance of authenticity at a time when we ‘see’ cardboard and digitized fans at sporting events during the pandemic. Authenticity communicates respect. The sooner real, living fans replace digitized and cardboard representations of fans, the better for authenticity and sports.