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How Arby’s Dared to be Different on Social Media—And You Can Too

May 25th, 2018 by

How can communicators on social break through the timeline to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the organization’s voice? Arby’s tackled this problem by leveraging one of the greatest forces on the internet today: nerd culture.

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What PR Pros Must Do Before Collecting Insights From Media Coverage

May 25th, 2018 by

Measuring media relations success has to start at the top. Meaning, before you start collecting insights from your coverage, you need to have a benchmark of what your ideal story is, and everyone, from the CEO level down, needs to be in agreement about what that is.

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Will You Be Ready When the President’s Words Move Your Market?

May 24th, 2018 by

Communicators know even a few words can move markets. A great example is what’s happening surrounding President Trump’s promise to have the Commerce Department investigate whether or not imported cars and parts are doing structural harm to the U.S. auto industry. Should Commerce rule that they are, the president could slap significant tariffs on imported autos. Until that decision is made, uncertainty will reign and auto industry communicators will be in the hot seat.

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How 4 New Facebook Groups Features Will Affect Online Community Management

May 24th, 2018 by

At PR News’ Social Media Awards Luncheon in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting communicators who manage Facebook Groups.

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2018 Social Media Award Winners Announced by PR News

May 23rd, 2018 by

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.

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Six Steps for Communicators to Build Trust With the C-Suite

May 23rd, 2018 by

What is the best way for communicators to report up to the C-suite? For Nisha Morris, executive director for communication at Providence St. Joseph Health, the foundation for such work is based on communicators gaining the trust of the C-suite. She offers insights that have helped her and her team do so.

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Why Your Emojis Don’t Look Right to Audiences—and What Twitter’s Doing About It

May 22nd, 2018 by

In today’s fast-paced world, there are few things more frustrating than receiving an emoji from a friend that your device doesn’t recognize. What other profound visual iconography have you been missing out on since you skipped that latest software update?

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A 5-Step GDPR Crisis Plan

May 21st, 2018 by

With the GDPR looming, it’ll soon become clear which organizations have prepared for Europe’s legal framework for the collection and processing of personal data and which companies are struggling to comply by the May 25 deadline.

The regulations stipulate that data breaches must be reported to European regulators—and to customers—within 72 hours, which makes it essential for organizations to plan ahead for the inevitable data breaches that are happening with increasing frequency.

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Quick Checklist for Using Live Video During a Crisis

May 21st, 2018 by

With information spreading via traditional media and social media at ever-increasing speeds, speaking out about a crisis right from the start can help you shape the story and make clear that your organization is on top of the situation. And one of the best ways to do that is with live video on your social feeds, especially if your crisis may impact public safety.

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How to Find and Create Great Visuals If You’re a Social Media Army of One

May 18th, 2018 by

Whether you’re in marketing or PR or both, if you’re responsible for social media engagement then there’s a good chance “team” roughly translates to “just little old me.” In those cases, creativity and time-management skills can only get you so far. What you need are some shortcuts.