The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Labor Day and end-of-summer messaging.
Latest Posts
[VIDEO] PRNEWS Talks to Anne Green, of G&S Business Communications, About Women’s Equality in PR
September 3rd, 2020 by Nicole SchumanPRNEWS Live welcomed Anne Green, principal/managing director, G&S Business Communications to speaking with us about women’s equality and related diversity issues.
Apple and Google Provide Contact-Tracing Program as a CSR Example
September 2nd, 2020 by Nicole SchumanTechnology can make a real difference when it comes to corporate social responsibility. This week Apple announced the launch of its COVID-19 Exposure Notification Express with its iOS 13.7 system update. Google’s Android will follow later this month, as the two tech giants teamed up in May to support contact-tracing efforts.
Your Office is Now Virtual; It’s Time to Adjust Your Budget
September 2nd, 2020 by Melissa MathewsWith so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.
Kenosha News Editor’s Departure Shows Need for Conflict Resolution
September 1st, 2020 by Seth ArensteinAre there more toxic workplace cultures today or are we just hearing about them more? A PR pro-turned clinical psychologist has a theory. In any case, since communicators are charged with protecting the brand externally and being the voice for employees internally, they would be well served to make certain that corporate culture and conflict resolution are sound. The last place a PR pro wants company problems resolved is in the public square.
Resume Deal-Breakers That Can Cost You a Job
September 1st, 2020 by Nicole SchumanWhether you are a veteran PR professional, or relatively new to the industry, your resume can tell a story of not only your experience, but who you are as an employee and teammate. The key is to scrutinize the words used, as well as provide the reader with an easy, organized experience. Recruiters and hiring managers can tell if you create a resume with a half-hearted effort.
In Buyer’s Market, Second Wave and Stimulus Uncertainty are Concerns
September 1st, 2020 by Rick GouldWe asked our financial and M&A expert Rick Gould about what PR firm owners should be considering finance-wise during the pandemic. Gould argues that previous financial goals should apply during the pandemic.
[QUIZ] Do You Know Your PR History?
August 31st, 2020 by PRNEWSDo you know the history of PR? If so, you should be able to handle this quiz with ease. Be prepared to learn something (who the first Black woman to own a PR firm was, who is considered to be the “father of PR,” or which legendary PR pro helped conceive the celebration for the first Earth Day in New York).
United Abolishes Change Fees in Airline PR Grab
August 31st, 2020 by Nicole SchumanUnited’s decision to abolish change fees may empower consumers’ purchasing options, but also shows a half-hearted attempt at winning those health-conscious customers back. While other airlines may follow suit if United’s decision results in a travel windfall, quality customer service will remain a key strategy.
[VIDEO] PRNEWS Talks to Brian Fanzo, Host of Social Shake-Up 2020, About Virtual Events
August 31st, 2020 by Nicole SchumanIn this week’s LinkedIn Live, Sophie Maerowitz, senior content manager at PRNEWS and sister brand The Social Shake-Up spoke to Brian Fanzo, host and emcee of The Social Shake-Up 2020 virtual conference. Fanzo, social media expert, CEO of iSocialFanz and veteran keynote speaker on marketing and engagement strategy, shared best practices for virtual events and offered his take on video storytelling in the COVID era.