Laurie Garrett, a Pulitzer-prize winning science journalist and author, and one of the most prolific voices regarding coronavirus news, gave the keynote speech for PRSA Icon, the organization’s annual international conference. Garrett delivered a detailed timeline of the progression of coronavirus, paying close attention to the interwoven timeline of misinformation and public distrust.
Latest Posts
Seeing The Election as a Contest Between Two Brands
November 2nd, 2020 by Chris Murphy and Chris JacksonThe US presidential election is all about competing personal brands, argue two executives at Ipsos, one of the world’s largest public opinion polling companies. Though the president has a formidable road ahead, his brand-loyal base could inject some surprises into the contest.
[VIDEO] PRNEWS Talks to Dave Skena, CMO of Krispy Kreme, About Creative Brand Promotion
October 30th, 2020 by Nicole SchumanPRNEWS Live welcomed Dave Skena, chief marketing officer and global director of brand at Krispy Kreme. We discussed how the delectable doughnut brand flipped the script on Halloween and Election Day for 2020.
PR Should Beware of Zombie Accounts
October 30th, 2020 by Joshua SmithYet another thing PR pros need to be aware of: Zombie accounts on social media. These accounts can influence campaigns and even engage with your followers. How should communicators handle such monsters? We offer some tips.
Girl Scouts Learn Social Media Lesson
October 29th, 2020 by Nicole SchumanSocial media followers punished the Girl Scouts on Oct. 28, after the 108-year-old organization posted politically-sensitive material on Twitter. Some found the post inappropriate, celebrating Amy Coney Barrett as the fifth woman to be appointed to the Supreme Court since 1789.
The Halloween That Almost Wasn’t: Brands Step Up
October 29th, 2020 by Nicole SchumanThanks to the COVID-19 pandemic, Halloween will look un-traditional this year. But brands have come to the rescue with creative ideas to give back to customers and associate fond memories in minds and hearts—especially right before the holiday season. We look at some ghoulishly good campaigns for the holiday.
Kardashian Post Gets Insta-Memed, Disrupts COVID-19 Healthcare Comms
October 28th, 2020 by Sophie MaerowitzCelebrities—they’re just like us. That sentiment worked in the era of celebrity spotting on beaches and in Whole Foods, but in a pandemic year, audiences are not interested. Kim Kardashian West, arguably the internet’s first celebrity influencer, is in the crosshairs of the social media masses this week after posting photos from a lavish island gathering with friends and family. How would you advise her to respond?
What PR Pros Can Learn from Eddie Van Halen
October 28th, 2020 by Mike EmeryGuitarist Eddie Van Halen, who died Oct. 6, was not only a guitar virtuoso, he augmented his talent with a knack for adapting to trends and audiences, though remaining true to his brand. Moreover, he was not content to rest on his laurels and worked hard to acquire new skills. These are attributes common to good communicators.
Winners of PRNEWS Platinum Awards Announced
October 27th, 2020 by PRNEWSMarketing and communication professionals gathered virtually Tuesday to celebrate honorees selected for the PRNEWS Platinum Awards, which recognize excellence across people, teams and campaigns.
Tips for Communicators Considering a Transition Back to the Office
October 27th, 2020 by James WrightA majority of communicators is unlikely to return to the office soon. Still, PR leaders are considering how to transition staff back to the office, either now or post-pandemic. James Wright, global CEO of Red Havas and global chairman, Havas PR Global Collective, shares ideas he’s considering for the transition back to the office.