Most media relations pros have a favorite way of connecting with writers. How about building relationships with media staff whose names rarely appear on bylines, such as editors? A veteran editor provides insight in this brief Q-A as we get ready for the PRNEWS Media Relations Next Practices Virtual Event Dec. 8-9, 2020.
Latest Posts
Communicators Target Growth Sectors to Build Business During Pandemic
December 1st, 2020 by Nicole SchumanFor most people working in PR and communications, 2020 will forever be known as a crisis. That’s it. Continual crisis. And while crisis stymied many industries this year, it made communication more essential. When clear delivery of information becomes a necessity, the communication industry should grow. While the advertising world watched agencies shrink due to client losses and budget cutbacks, some PR shops expanded. We look at several examples of growth.
How AstraZeneca Spun Its COVID-19 Crisis
November 30th, 2020 by Jonathan RickAstraZenica committed classic crisis PR mistakes last week with its initial announcement about its coronavirus vaccine. Its incomplete reporting to the media led to several subsequent statements that could degrade trust in the company and its vaccine.
Retired Army PAO Offers a Novel Way to Approach PR Crisis
November 25th, 2020 by Steve ManuelOne of the most enjoyable parts of PR and communication is that you’re constantly learning, even when doing pleasure reading. In this post from Crisis Insider, we learn about two novels with fictional PR crises at their center. While these novels offer fictional crises, the lessons they offer PR pros are real and useful.
Different Not Indifferent: Public Still Craves Engagement on Thanksgiving
November 24th, 2020 by Mike McDougallIt’s not news that Thanksgiving 2020 will look different for many families across America. But brands should not confuse different with indifferent. Americans remain hungry for turkey and all the holiday traditions. For brands that read the room, Thanksgiving offers potential opportunities to engage the public, writes veteran PR pro Mike McDougall.
Sherwin-Williams Paints Itself into a Social Media Crisis Corner
November 23rd, 2020 by Nicole SchumanSherwin-Willians seems to have missed out on a primary opportunity to not only utilize clever content, but promote employee creativity. The 154-year-old paint company surprised many consumers, not to mention Tik Tok users, when it fired a college senior after he garnered a large social media audience with paint-mixing videos.
How to Provide a More Accessible Experience in PR
November 20th, 2020 by Nicole SchumanFor many in PR, because of their own day-to-day experiences, the thought of accessibility for an audience may not register when strategizing communications. But the truth is that 61 million Americans live with a disability, according to the Center for Disease Control. And that is a sizable number to acknowledge when trying to release important information.
PRNEWS Announces Honorees for PR People and Rising Stars Awards
November 20th, 2020 by PRNEWSPRNEWS is pleased to announce the honorees for this year’s PR People and Rising Stars Awards. From internal communications and community relations to crisis management, media relations and beyond, the individuals recognized this year cover the wide breadth and depth of the industry.
PR Pros Finding Creative Angles to Pitch During the Pandemic
November 19th, 2020 by Seth ArensteinIt’s not an easy time in general. Perhaps more so for media relations pros, who are pitching against several dominant stories and an eclectic pastiche of other items. Still, PR pros are nothing if not resourceful. The best are finding opportunities in the crowded field. Here are a few on November 19, 2020.
Rockefeller Tree Arrival Provides Lesson in Social Media Response
November 18th, 2020 by Nicole Schuman‘Tis the season to break out of the COVID-19 doldrums and deck the halls. The holidays seem to be arriving even sooner, as many look to find joy via decorating, music and fixating (or trying to) on the spirit of the season, rather than 2020’s awful news. Queue the Rockefeller Center Christmas Tree, which arrived a bit worse for the wear. So, do you ignore its raggedy appearance or lean in and have fun?