Today (Oct. 26), American Express announced its latest partnership—with Uber Eats. With 2021 approaching and annual fees on the horizon, many card holders may feel that they are not getting the value from their cards that they did before the pandemic, particularly when it comes to airline miles or hotel points. The Uber Eats partnership provides users another creative way to utilize their card memberships.
Latest Posts
American Express Launches Creative Value-Adds to Entice Members
October 26th, 2020 by Nicole Schuman[VIDEO] PRNEWS Talks to Michelle Ngome, President of African American Marketing Association, About Brand Diversity
October 26th, 2020 by Nicole SchumanPRNEWS Live welcomed Michelle Ngome, president of the African-American Marketing Association, as our guest. We discussed the continual actions companies and brands are taking to improve DEI, particularly during this Global Diversity Awareness Month.
Election Time Brings Out Clever Brand Campaigns
October 23rd, 2020 by Nicole SchumanIt’s not just campaign season for presidential electoral candidates. It’s also a very creative time for brands getting involved with election-themed campaigns. Without playing politics many brands have taken advantage of the nation-wide event, which only occurs once every four years in the United States.
Why Former VP Biden’s Media Strategy is Working
October 23rd, 2020 by Jenny WangA traditional view of PR sees success as dominating news cycles with as much buzz as a brand or celebrity can generate. Former VP Joe Biden is not doing this. Instead, he’s allowing his opponent, the president, to do most of the talking. Kglobal VP Jenny Wang explains why this tactic is working well for the Biden Harris campaign.
AppleTV+ Makes Questionable PR Choice With ‘Great Pumpkin’ Snatch
October 22nd, 2020 by Sophie MaerowitzFor many this holiday season, it is not, in fact, the Great Pumpkin, Charlie Brown. “Peanuts” fans nationwide were dismayed to find out that the fall favorite will run exclusively on AppleTV+, Apple’s paid streaming service. While the special will be free to non-subscribers for a limited period, would-be viewers were not shy about expressing their displeasure. The snafu teaches communicators a valuable lesson this holiday season: Now is not the time to mess with what few annual traditions we have left.
Opening a Skyscraper During a Pandemic: One Vanderbilt
October 22nd, 2020 by Nicole SchumanNew York City became a national epicenter of COVID-19 in April 2020. The government closed non-essential businesses, employees worked from home and living rooms became classrooms. New campaigns seemed unfathomable. And yet, some construction projects continued. Here’s how BerlinRosen shifted messages for One Vanderbilt, the city’s newest skyscraper, to reflect New Yorkers’ resilience during the pandemic.
Tips to Bolster Multicultural Communication Internally
October 20th, 2020 by Tamon GerogeIn the wake of the George Floyd killing and the rise of #BlackLivesMatter, numerous companies issued statements supporting Black and Brown communities. Unless these statements are matched with internal communication and action, they risk doing harm to employees, argues Tamon Geroge, co-founder & CEO of Creative Theory Agency. He offers tactics for such action.
On Twitter, ExxonMobil Blasts the Presidential Call That ‘Never Happened’
October 20th, 2020 by Seth ArensteinMany companies struggle with if and when to respond to things that happen in the news or on social. For ExxonMobil, a confusing presidential monologue late yesterday prompted a response. Abandoning corporate niceties and jargon, the company stated plainly that a conversation between its CEO and the president never happened. It was a savings of $25 million. Hypothetically.
Disney Disclaimers Provide Responsible Context for Viewers
October 19th, 2020 by Nicole SchumanIn these turbulent times it’s important for brands to acknowledge their mistakes. It’s even more important for brands to audit their mission, policies and content to see if they meet modern-day culture and standards. Disney took this to heart as racial and social justice issues bubbled up to the surface during the past few years. Evaluating its content, Disney has placed warnings on some shows and films in an effort to head off potential issues with audiences.
Professional Bios: What to Include and What to Forget
October 19th, 2020 by Nicole SchumanWhen it comes to writing about and promoting others, PR pros excel. Writing about themselves, however, is more of a problem. One would think writing about yourself should be easy. No one knows you better than you know yourself. And yet, writing your professional bio can be daunting. We asked PR pros about their best practices.