Communicators everywhere can learn a lesson or two from the healthcare industry on how it faced its biggest internal communications challenges since 2020.
Latest Posts
PR Alone Won’t Help Southwest, It Needs a Strategic Rebrand
January 23rd, 2023 by Deb GaborUsually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.
PR Roundup: Online Banking Woes, TikTok Shutdowns, Amazon Frowns on ‘Smile’
January 19th, 2023 by Nicole SchumanThis week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.
[VIDEO] PRNEWS Live Dives Inside Edelman’s New Trust Barometer for 2023
January 19th, 2023 by Seth ArensteinIn spite of business taking it on the chin for bungling PR crises, among other things, it tops Edelman’s 2023 Trust Barometer. Tonya Ries, who oversees the Edelman Trust Barometer, was our special guest on PRNEWS Live.
Can Media Relations Pros Accurately Target Journalists with Automated Lists Alone?
January 19th, 2023 by Seth ArensteinCan technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.
Explainer: What is ChatGPT?
January 18th, 2023 by Erika BradburyThis explainer looks at ChatGPT and explains when communicators should embrace the technology, and when they should steer clear of it.
Reaction to Damar Hamlin’s Injury Reinforces the Power of Hope for PR
January 18th, 2023 by Jon HendlHope is not a PR tactic, yet it’s essential in communication campaigns, our author writes. The recovery of Damar Hamlin proves hope’s importance. Even BlackRock chief Larry Fink says he’s writing about the concept of hope in his New Year’s letter.
In a PR Crisis, Admit the Truth Now or Pay The Price Later
January 17th, 2023 by Arthur SolomonAdmitting mistakes promptly is difficult. Yet the history of PR crisis shows it’s the best route for avoiding drip-by-drip negative media. The White House is learning this lesson the hard way.
Top 5 Tips for Mentorship
January 17th, 2023 by Nicole SchumanJanuary is National Mentoring Month. And aside from utilizing mentorship to go full-speed ahead with new years’ aspirations, having a mentor is just a good, anytime career decision.
Explainer: S.M.A.R.T. Goals
January 13th, 2023 by Nicole SchumanOur Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results