Latest Posts

We are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.

Professor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.

In this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.

To celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

In this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.

For Black History Month, we asked PR pros about DEI years since George Floyd’s murder. Some companies still see DEI as a nice-to-have instead of as a vital part of the business, they said.

Communicators everywhere can learn a lesson or two from the healthcare industry on how it faced its biggest internal communications challenges since 2020.

Usually an excellent communicator, Southwest Airlines must repair its reputation now. PR and apologies are important, but won’t be enough. Instead, it also needs a strategic rebrand.

This week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.