And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.
Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.
There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear CollectionDecember 17th, 2012 by Bill Miltenberg
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.
For the best processes in ethical decision making, look no further than the links.
As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.