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To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.
Consumers take note of celebrities and their activities, and it is widely believed to result in better “stickiness” for brands and campaigns.
The 2008 elections in the U.S. were heralded as the first “social media election.” Voters took to budding social media channels such as YouTube, Facebook and Twitter to broadcast their electoral activities—from voicing their support …
With engagement the name of the PR game, calls to action are critical to getting the conversation going with an audience.
In this election season, companies who coerce their employees to vote for one candidate or the other are playing with fire.
As ethics become more pervasive in Corporate America, here are five tips from an ethics expert for "doing what is right."
As the father of 12- and 8-year-old daughters, most of my movie-going time these days is spent either watching something animated or the latest riveting flick featuring Justin Bieber or Katy Perry. One of my …
When it comes to clients and their agencies, there are stupid questions. Here’s how to avoid them.
Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.