How To

When Your Best Impression is Your Worst: Metrics Beyond the Obvious

January 7th, 2013 by

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

How to Get Closer to the C-Suite in 2013

January 7th, 2013 by

Feeling left out as a communicator? Quit whining and start earning that seat at the table.

Tip Sheet: Global PR: Find Your Inner Foreign Correspondent

January 7th, 2013 by

Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.

Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

January 7th, 2013 by

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

December 17th, 2012 by

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.

Management POV: New Agency Ecosystem: Be Ready for a Street Fight

December 17th, 2012 by

Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.

Biggest PR Blunders of 2012: Cultivate Communities Now to Mitigate a Crisis Later

December 17th, 2012 by

There were many high-profile PR crisis in 2012. Some were handled with aplomb, while other responses left much to be desired. In all cases, there were some key lessons learned.

With Pinterest for Businesses, PR Pros Can Put Another Social Site on the Board

December 10th, 2012 by

Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.

Tip Sheet: A New Way of Looking at Ethics Training

December 10th, 2012 by

For the best processes in ethical decision making, look no further than the links.

How to Pitch During a Crisis: Lessons From Sandy

December 10th, 2012 by

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.