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As data moves to the core of marketing communications, PR execs are playing a pivotal role in making better sense of that data.
For the best processes in ethical decision making, look no further than the links.
While communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
The FTC’s Green Guides have been revised. To avoid lawsuits and public ill will with your green initiatives, here’s what you should know.
E-mails tripped up ex-CIA head David Patraeus and mistress Paula Broadwell. As a communicator, here are some helpful tips in handling your own e-mail campaign affairs.
While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.
After ITT Corp. spun off its defense and water businesses, it was crucial to engage and align its leadership and employees on the new company direction. Here’s how the communications team did it.