How To


8 Steps Presenters Can Take to Build Credibility With an Audience

May 23rd, 2016 by

To be an effective and persuasive presenter, you must build trust and believability in the audience’s mind. The goal of presenting is likely to inform the audience of something or persuade it to act or not. To do this successfully, the speaker must be believable and likeable.

Credibility is not a naturally occurring phenomenon. People are not born credible presenters. Credibility is something a speaker must gradually build in the mind of the audience.


When Kanye and Taylor Swift Rule, What Happens to Your Message?

February 16th, 2016 by

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?


How to Find and Work With the Right Influencers for Your Brand

February 3rd, 2016 by

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

6 Recommendations That Will Make Your PR Writing Great in 2016

January 11th, 2016 by

What Tolstoy knew, and many others don’t, is that writing is hard.


How to Create Clickable Paid Posts on Social

January 4th, 2016 by

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.


Onsite SEO Checklist: Have You Done Everything Listed Here?

December 10th, 2015 by

There are a lot of little things that can add up to a big difference.


Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

November 24th, 2015 by

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.


How to Create Content That’s Data Informed, Not Data Driven

October 5th, 2015 by

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.

How to Write Effective Press Releases That Reporters Will Actually Read

August 24th, 2015 by

The press release is far from dead. Yet some elements of writing an effective release have changed.

5 Steps to Building a Winning Content Strategy

August 17th, 2015 by

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.