How To


avatar

How to Find and Work With the Right Influencers for Your Brand

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand. | MORE »

Leave a comment

avatar

6 Recommendations That Will Make Your PR Writing Great in 2016

What Tolstoy knew, and many others don’t, is that writing is hard. | MORE »

Leave a comment

avatar

How to Create Clickable Paid Posts on Social

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred. | MORE »

Leave a comment

avatar

Onsite SEO Checklist: Have You Done Everything Listed Here?

There are a lot of little things that can add up to a big difference. | MORE »

Comments Off

avatar

Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed. | MORE »

Comments Off

avatar

How to Create Content That’s Data Informed, Not Data Driven

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process. | MORE »

Comments Off

avatar

How to Write Effective Press Releases That Reporters Will Actually Read

The press release is far from dead. Yet some elements of writing an effective release have changed. | MORE »

Comments Off

avatar

5 Steps to Building a Winning Content Strategy

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience. | MORE »

Comments Off

avatar

How to Get Your Media Pitches Read

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details. | MORE »

Comments Off

avatar

How To Get PR Boots on The Ground

Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
 | MORE »

Comments Off