How To

shutterstock_1008312436

How Color Choice and Grid Layout Can Influence Engagement on Brands’ Instagram Feed

June 5th, 2018 by

It’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.

shutterstock_420898555

How to Create a Four-Tiered Funnel That Can Help With Social Storytelling

June 5th, 2018 by

Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.

instagram

Two PR Pros Recommend Tools to Improve Your Instagram Content on a Tight Budget

June 5th, 2018 by

Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.

instagramlogo3-k6vC--621x414@LiveMint

Carefully Chosen Influencers and Consistent Content Seen as Keys to Success on Instagram

May 29th, 2018 by

With Instagram boasting 800 million active monthly users and 80% of them following brands on the platform, we asked communicators for best practices for being successful on the graphic-based platform. They told us carefully picked influencers and attention to creating consistent visuals are critical.

email

Why PR Should Check Company Letters Sent to Consumers and Potential Staff

December 1st, 2017 by

Letters, digital or sent via U.S. mail, are likely to make direct contact with customers. It’s important, then, to be certain they reflect your brand’s well-crafted messages. We offer many tips on how to make such letters more effective, but most important is that they burnish your company’s reputation with all stakeholders.

public-speaking

8 Steps Presenters Can Take to Build Credibility With an Audience

May 23rd, 2016 by

To be an effective and persuasive presenter, you must build trust and believability in the audience’s mind. The goal of presenting is likely to inform the audience of something or persuade it to act or not. To do this successfully, the speaker must be believable and likeable.

Credibility is not a naturally occurring phenomenon. People are not born credible presenters. Credibility is something a speaker must gradually build in the mind of the audience.

Kanye-Taylor

When Kanye and Taylor Swift Rule, What Happens to Your Message?

February 16th, 2016 by

There were other stories last weekend, but all we talk about is Kanye and Taylor. How can brands cut through that clutter?

influencer-marketing-influencer-concept

How to Find and Work With the Right Influencers for Your Brand

February 3rd, 2016 by

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand.

6 Recommendations That Will Make Your PR Writing Great in 2016

January 11th, 2016 by

What Tolstoy knew, and many others don’t, is that writing is hard.

Checklist1

Onsite SEO Checklist: Have You Done Everything Listed Here?

December 10th, 2015 by

There are a lot of little things that can add up to a big difference.