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When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.
The press release is far from dead. Yet some elements of writing an effective release have changed.
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.
Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.
As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.