MARKETERS WIN WITH POWDERLESS SURGICAL GLOVE.

Marketers for Safeskin Corp. have crafted and launched a new campaign for powder-free latex surgical glove for U.S. physicians. Now, the San Diego-based manufacturer is selling the glove, known as the Safeskin 2000, in a market populated by some well-entrenched players. In Safeskin's favor, however, is the fact that the powder-free surgeons' glove segment has exhibited strong growth in recent years.