Physicians' Online, Inc. (POL) unveiled earlier this month the release of the first Internet advertising technology with the functionality to display messages in a window separate from content pages and to target those messages by both location and user. The new advertising engine is a permanent, "always on top" message window that cannot be scrolled off the screen or covered by another application.
"POL's first priority is to provide physicians and the health care community with all of the advantages of Internet technology in a private network," said Steven L. Zatz, MD, Chairman and CEO, Physicians' Online, Inc. "Our new advertising technology is just one example of our ability to develop innovative technology solutions - not yet available in the marketplace - for our members and our customers."
Marketers say the technology will give advertisers a competitive advantage anywhere on the Web. (Physicians' Online, Inc., 914-332-6100, ext. 216)