Video, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.
Stories by PRNEWS
Handicapping the PR Career Track
March 21st, 2014 by Ron CulpWith so many secular changes in the PR and marketing field, mentoring has become more valuable than ever. This goes both for recent graduates about to enter the PR field and seasoned managers.
The Best Mistakes of Communication Leaders
March 17th, 2014 by Mike McDougallIn order to innovate, PR pros need a much better appreciation for failure.
How Skype Transformed its Image With Branded Content
March 17th, 2014 by PRNEWSPR has changed radically in the last few years, and the tools in our arsenal seem to expand on an almost daily basis. Perhaps none has been getting as much attention as the advent of branded content.
‘Old School’ Print Magazine Boosts Insurance Brand
March 17th, 2014 by PRNEWSLong before “brand journalism” and “content marketing” became sexy buzzwords, custom publishing was connecting brands to their customers with targeted content.
Letting Social Natives Take the Lead
March 17th, 2014 by Glynn MurphThe irony of a PR executive falling victim to social media isn’t lost on me; however, as a Millennial who lives and breathes all things social, it boggles my mind at how little some of us know about these platforms.
How To Leverage the Tremendous Power of PSAs
March 17th, 2014 by Ivette AchongPublic service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.
PR News Announces CSR Awards Finalists
March 17th, 2014 by PRNEWSNo longer a “nice to have,” CSR programs have become de rigueur among brands and organizations of all stripes. PR News’ CSR Awards run the gamut, from Cause Branding to Environmental Stewardship to Social Good.
Changes in PR Salaries
March 17th, 2014 by PRNEWSWhile many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about.
Turning Big Data Into Smart Data
March 10th, 2014 by PRNEWSThe numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.