There’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.
Stories by Maria Reitan
Tell a Stronger Story to the ‘Street’
April 14th, 2014 by PRNEWSTypically overlooked in the ongoing debate about financial regulations is the undeniable impact that they have had on investor relations and PR.
The Rise of Video Gives PR Teams New Ways to Connect
April 14th, 2014 by PRNEWSPR executives have started to expand their perspective for getting their messages out via online video.
Best (and Worst) Advice for Senior PR Managers
April 7th, 2014 by Derek LaValleeAs we mature in our careers we gather advice we’ve received throughout the years. While much of it is forgotten with time, some of the most notable advice, both good and bad, is imprinted on our psyche—most likely because we followed it to either triumphant or disastrous ends.
From a Search Tools Provider to a Big-Data Innovator
April 7th, 2014 by PRNEWSThe challenge: getting a wider swath of businesses to expand their ideas about search technology and its benefits to the Big Data challenge, thus “pivoting” LucidWorks from a niche player to an enterprise IT provider.
Songs in the Key of Social Media
April 7th, 2014 by PRNEWSPR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.”
How To Avoid an On-Camera Meltdown
April 7th, 2014 by Andrew GilmanA live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.
No Measurement Consistency by PR Pros
April 7th, 2014 by PRNEWSNinety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels.
Four Years Later, Little Traction for Barcelona Principles
April 7th, 2014 by PRNEWSThere’s still a lot of work to be done in educating communicators about the principles and in convincing brands and organizations to adopt new standards stemming from the document.
Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.
March 31st, 2014 by PRNEWSThe Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives.