Public service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.
Stories by Ivette Achong
PR News Announces CSR Awards Finalists
March 17th, 2014 by PRNEWSNo longer a “nice to have,” CSR programs have become de rigueur among brands and organizations of all stripes. PR News’ CSR Awards run the gamut, from Cause Branding to Environmental Stewardship to Social Good.
Changes in PR Salaries
March 17th, 2014 by PRNEWSWhile many PR pros and communicators landed salary increases last year, the percentage increases (for the most part) were nothing to write home about.
Turning Big Data Into Smart Data
March 10th, 2014 by PRNEWSThe numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.
Finding a ‘Happy Medium’ in User-Generated Content
March 10th, 2014 by PRNEWSAs more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.
Case Study: From Man Snack to the Mainstream, Via Media Relations
March 10th, 2014 by PRNEWSThe keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales.
Where Sharing Can Shape Strategy
March 10th, 2014 by Frank OvaittWhatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.
Strengthening Ties With C-Suite Executives
March 10th, 2014 by Diane Gage LofgrenBy acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.
How To Enhance Your Copy Editing Skills
March 10th, 2014 by Rachel MillerIn a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet.
Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift
March 3rd, 2014 by PRNEWSDepending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders.