Communications, Rep and ROI: Communicators will be interested in an addendum to Reputation Institute’s Global RepTrak 100, its annual list of the top 100 companies based on reputation.
Archive: March 2016
Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy
March 28th, 2016 by PRNEWSIt’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.
How to Align Business Goals With KPIs and Impress the C-Suite
March 28th, 2016 by PRNEWSWith the plethora of tools available and an abundance of social metrics crying out for attention, what are the best metrics to measure?
PR News/Nasdaq Survey: Nearly Half of Organizations Shun Crisis Preparation
March 28th, 2016 by Seth ArensteinNearly half of the communicators surveyed in a poll conducted earlier this month said their organizations lack a crisis communication playbook.
Dash It All—or Rather, Don’t.
March 25th, 2016 by Ian James WrightOveruse of the dash is becoming an issue. You might be using it wrong, or your thoughts might be cluttered and disjointed. It’s time to stand up for restraint and examine your writing for signs of this creeping menace. Let’s get back to basics and talk about when it should and shouldn’t be used.
2 PR Tactics to Help Smash Fundraising Goals
March 25th, 2016 by Mark RenfreeAny communicator who’s worked in the nonprofit space knows just how tricky it can be to stand out among the cacophony of worthy causes jockeying for donations. Havas PR and the IPLP focused on making an emotional connection with potential donors and linking up with already-existing trends to achieve their fundraising goals.
New CEO Ingram Sets JWT on Right Path for Diversity
March 24th, 2016 by Ian James WrightCredit is due to ad agency J. Walter Thompson and WPP for surpassing our advice on their crisis. A new CEO with a new vision, backed up by JWT’s new documentary focused on the achievements of female pioneers and leaders, all add up to an earnest response to an ugly public relations moment.
How to Take the Fear Out of the 2 D’s: Data and Dashboards
March 24th, 2016 by Steve GoldsteinIf there’s a letter in the alphabet that sprouts legs and chases PR pros through the hills and valleys of their nightmares, it’s the letter D, as in data and dashboards. Your first step in cutting them down to size: Have a clear understanding of what success looks like to senior leaders.
3 Measurement Tips to Get the C-Suite to Brag About PR
March 23rd, 2016 by Mark RenfreeThe C-suite’s time is limited and expensive—a recent estimation found that a one-hour meeting with executives at a mid-sized company would cost shareholders $30,000 per hour. These three measurement tips will help focus your PR reports to ensure they line up with executives’ priorities.
A 4-Question Quiz for Brand Storytellers
March 22nd, 2016 by Ian James Wright“Storytelling” is a trendy concept in the world of PR and marketing that implies elevating your work to a realm of artistry. But every story has a first step, so start at the beginning and don’t ignore the foundation of what makes a story effective.