Archive: May 2014

Communicators Track an Uncharted Terrain

May 19th, 2014 by

Pre-Web, the marketing and communication vehicles were largely defined by media relations, advertising, print and events. But in a digital age, the rules have changed for communicators.

Case Study: Toshiba Lends Helping Hand to the Nation’s Helpers

May 19th, 2014 by

In 2010 Toshiba America Business Solutions (TABS) created the Helping the Helpers Technology Makeover contest, which pitted nonprofits against one another to win a full-blown technology makeover.

Back to the Future (Again)

May 19th, 2014 by

If you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations.

How To Harness Your LinkedIn Profile for PR Purposes

May 19th, 2014 by

It’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI.

PR’s Key Role in Managing Big Data

May 19th, 2014 by

The promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices.

Social Chats Can Backfire, So Have a Plan in Place First

May 19th, 2014 by

Whether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another.

7 Post Graduation Tips for Budding PR Pros

May 16th, 2014 by

Once the graduation festivities end, you’ll be left to grapple with the question that has probably already plagued the end of your academic career: What are you going to do with the rest of your life?

8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

May 16th, 2014 by

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.

7 Factors in Making SEO Work for Your Brand

May 15th, 2014 by

You want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.

PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy

May 15th, 2014 by

A PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.