Pre-Web, the marketing and communication vehicles were largely defined by media relations, advertising, print and events. But in a digital age, the rules have changed for communicators.
Archive: May 2014
Case Study: Toshiba Lends Helping Hand to the Nation’s Helpers
May 19th, 2014 by PRNEWSIn 2010 Toshiba America Business Solutions (TABS) created the Helping the Helpers Technology Makeover contest, which pitted nonprofits against one another to win a full-blown technology makeover.
Back to the Future (Again)
May 19th, 2014 by PRNEWSIf you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations.
How To Harness Your LinkedIn Profile for PR Purposes
May 19th, 2014 by Kristina JaramilloIt’s not enough anymore for PR pros to get their brands and organizations exposure in appropriate media channels. Communicators need to provide their organizations with a ROI.
PR’s Key Role in Managing Big Data
May 19th, 2014 by John RoderickThe promise of Big Data is slowly giving birth to a generation of metrics-driven PR professionals who have embraced stats and trend lines as powerful story telling devices.
Social Chats Can Backfire, So Have a Plan in Place First
May 19th, 2014 by PRNEWSWhether they are social media trolls looking to start trouble or people with a legitimate gripe about your products and/or services, PR managers need (in most cases) to address detractors in a dignified way, one way or another.
7 Post Graduation Tips for Budding PR Pros
May 16th, 2014 byOnce the graduation festivities end, you’ll be left to grapple with the question that has probably already plagued the end of your academic career: What are you going to do with the rest of your life?
8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search
May 16th, 2014 by Steve GoldsteinIf you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.
7 Factors in Making SEO Work for Your Brand
May 15th, 2014 by Richard BrownellYou want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.
PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy
May 15th, 2014 by Andrew BlumA PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.